
Sports Business
PWHL shares Takeover Tour wins that prove women’s sports should activate out-of-market
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April 11, 2025
The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans.
Read Full StoryThe GIST of It Podcast
Ep #456Finally — FIFA funds study investigating ACL injuries in women’s soccer
May 01, 2025

The ACL injury epidemic isn’t going away.
But as of Tuesday, FIFA is taking major strides to address this career-altering injury in the women’s game. Today’s episode of The GIST of It breaks down the new FIFA-funded study investigating the link between ACL injuries and a player’s menstrual cycle, with co-hosts Ellen Hyslop and Steph Rotz highlighting the importance of gender-specific research like this across all women’s sports. Time to make progress.