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PWHL shares Takeover Tour wins that prove women’s sports should activate out-of-market
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April 11, 2025
The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans.
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Finally — FIFA funds study investigating ACL injuries in women’s soccerFinally — FIFA funds study investigating ACL injuries in women’s soccer

The ACL injury epidemic isn’t going away.

But as of Tuesday, FIFA is taking major strides to address this career-altering injury in the women’s game. Today’s episode of The GIST of It breaks down the new FIFA-funded study investigating the link between ACL injuries and a player’s menstrual cycle, with co-hosts Ellen Hyslop and Steph Rotz highlighting the importance of gender-specific research like this across all women’s sports. Time to make progress.

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