The GIST

Get to know the top Canadians in the NBA Playoffs

This feature is the third in a season-long partnership with the NBA, where, alongside their REPRESENT campaign, we’re celebrating the next generation of Canadian NBA stars. It’s the most wonderful time of the year: the NBA Playoffs. Even without the Toronto Raptors in the mix, there’s plenty of Canadian talent to cheer for. The Play-In tournament featuring two Canadians begins today, with 12 other Canucks waiting for their turn to throw down in the first round. So, let’s get to know the top Canadians expected to make waves.

April 15, 2024

Upsets rattled NCAA softball’s final regular-season weekend

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Still stunned by the regular season’s last weekend? Same. The girlies closed things out with some diamond-level chaos, making fans even more excited for the upcoming postseason.

May 06, 2024

UCLA and USC win respective NCAA men’s volleyball and beach volleyball national championships

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If this natty round-up feels familiar, it’s because two teams bagged back-to-back ’ships this weekend.

May 06, 2024

The NBA Conference semifinals are underway

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With an epic first round done and dusted, the NBA conference semifinals have arrived and are already bringing the early upsets. No more horsing around.

May 06, 2024

The second round of the NHL playoffs hits the ice this week

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The first round of the Stanley Cup Playoffs is officially in the books, with four teams from each conference (Eastern and Western) advancing as the conference semis get underway.

May 06, 2024

Microsoft renews its partnership with the Billie Jean King Cup

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On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.

May 06, 2024

WNBA pivots to airing on League Pass app despite marquee preseason matchups

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The WNBA saw the Caitlin Clark Effect play out on the court this weekend in a sold-out preseason game between the Indiana Fever and Dallas Wings. But the league’s decision to keep the game — and the popular WNBA Canada preseason game — exclusively available on WNBA League Pass in the U.S. may have been a missed bucket for the league.

May 06, 2024

Sports Business

The GIST and Parity announce groundbreaking partnership for athlete-driven content

April 26, 2024

Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

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The GIST of It Podcast

Ep #363

Women’s soccer roundup & WNBA Canada Game preview

May 02, 2024

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Women’s soccer roundup & WNBA Canada Game preview

Guess what…it’s (already) May!

Today’s episode of The GIST of It is all women’s sports, all the time. Co-hosts Ellen Hyslop and Steph Rotz kick things off with women’s soccer, first diving into Project ACL, a research initiative examining the environmental factors influencing the knee injury epidemic in the women’s game, before discussing allegations that may keep Zambia’s team out of the Paris Olympics.

Then get ready to hoop in part two, as the gals preview the second-ever WNBA Canada game, a preseason battle between the LA Sparks and the Seattle Storm that’s going down this Saturday in Edmonton.

Big shout out to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.