The GIST

The GIST's College Basketball Bracket Challenges

Fill out your men's and women's bracket for a shot at winning some sweet prizes.

Examining gender parity in March Madness

With 80 matchups already down, the men’s and women’s brackets have brought equal amounts of drama, buzzer beaters, and upsets. But equal is a relatively new concept for the tourney. Scroll on as we examine the recent and rapid growth on the women’s side. Ballin’, baby.

March 23, 2025

U.S. Ski and Snowboard secures historic partnership with apparel brand J. Crew

Yesterday, U.S. Ski & Snowboard banked a three-year partnership with American apparel brand J.Crew, making it the governing body’s official lifestyle apparel partner. In J.Crew’s longest deal to date, the brand intends to amplify the connection between snow sports and their après ski lifestyle, especially as the 2026 Milano Cortina Winter Games roll around.

March 21, 2025

Women’s soccer legends team up to launch global 7v7 soccer league

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With investment in women’s soccer on the rise globally, some of the sport’s brightest minds have teamed up to capitalize on its universal appeal in an adapted format. Yesterday, World Sevens Football (W7F) announced it would launch this May as a multi-city women’s soccer tournament.

March 21, 2025

Together With

McNeese State earns biggest upset of men’s March Madness so far

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After an edge-of-your-seat opening day, the rest of the men’s field hits the dance floor today, gloriously converging with the women’s first-round tip-off for a thrilling 32 high-stakes games in one day

March 21, 2025

Everything you need to know about Women’s Elite Rugby

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A hot new bombshell has entered the villa women’s sports space: Women’s Elite Rugby (WER). Before the league’s inaugural season (literally) kicks off tomorrow at 3 p.m. ET, let’s maul over everything you need to know.

March 21, 2025

Deloitte shares insights into surging revenue in women’s sports

Yesterday, Deloitte shared key insights into why the women’s game is generating revenue at an exponential rate. The company predicts global revenue for women’s sports will cross the $2B threshold in 2025, a 240% increase in just two years. This is largely thanks to commercial revenue, which is set to top $1.26B after a rise in engagement, brand recognition, and sponsorships.

March 19, 2025

Sports News

Breaking down 2025 women’s March Madness

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March 19, 2025

It’s time to dance — the NCAA Division I (DI) women’s basketball national tournament (aka, March Madness) tips off with today’s First Four matchups. Before you enter a bracket (or three!) in The GIST’s very own women’s bracket challenge, let’s dig into everything you need to know about the most chaotic tournament in sports.

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The GIST of It Podcast

Ep #444

Bracketology 101: Wild, weird, and wacky March Madness trends

March 20, 2025

Listen on Apple Music Listen on Spotify

Bracketology 101: Wild, weird, and wacky March Madness trends

The odds of making a perfect bracket? 1 in 9.2 quintillion.

But that doesn’t mean there aren’t tips, tricks, and tools of the trade when it comes to filling out your Big Dance predictions. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz look at the shocking men’s March Madness trends that have stood the test of time, from the seed that always seems to pull off the upset to the underrated skills that turn unknown teams into contenders. Grab your pencils: Bracketology 101 is in session.

A special shout out to Peloton for sponsoring today’s episode! No matter where you are in your fitness journey, Peloton’s easy-to-use app is here to provide you with the workout, support, and community you need. Download the app today for a free 30-day trial.

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