The GIST

The GIST's College Basketball Bracket Challenges

Fill out your men's and women's bracket for a shot at winning some sweet prizes.

NWSL locks in another tech partnership with extensive AT&T deal

Yesterday, the NWSL signed telecommunications giant AT&T as its official connectivity partner through an expansive, multiyear deal. While the partnership marks a major commitment to the women’s soccer league, it’s also a safe bet considering AT&T’s previous sports investments and the NWSL’s engaged audience.

April 02, 2025

The women’s Final Four is set as Notre Dame’s Olivia Miles hits the transfer portal

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There’s a mid-week lull in the on-court action ahead of this weekend’s Final Four, but that doesn’t mean there isn’t any hoops news to catch up on. Consider this a chance to catch your breath and prepare for one last weekend of Madness.

April 01, 2025

PVF content series joins successful wave of league-owned media opportunities in women’s sports

This weekend, the Pro Volleyball Federation (PVF) premiered its new Team Spotlight Series on YouTube. While women’s sports are winning more primetime coverage and network support than ever before, both emerging and established leagues are still successfully leveraging their own broadcasts to reach fans.

March 31, 2025

All four No. 1 seeds advance to the men’s Final Four for the first time since 2008

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All four top teams survived and thrived in the Sweet 16 and Elite Eight this weekend, booking their tickets to the talent-packed main event, which tips off Saturday. Here’s how the chalkiest Final Four in recent memory came together.

March 31, 2025

South Carolina and UCLA book Final Four tickets, two spots still up for grabs

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We’re smack dab in the middle of the women’s Elite Eight, meaning two Final Four tickets have already been punched and the other two are up for grabs tonight. All hoops, all the time.

March 31, 2025

The off-court icons that define March Madness culture

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March Madness isn’t just a basketball tournament — it’s a cultural event. And while the buzzer-beaters and upsets define the Madness, oftentimes the characters and moments behind-the-scenes live rent-free in our brains for years to come.

March 30, 2025

Sports News

Breaking down 2025 women’s March Madness

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March 19, 2025

It’s time to dance — the NCAA Division I (DI) women’s basketball national tournament (aka, March Madness) tips off with today’s First Four matchups. Before you enter a bracket (or three!) in The GIST’s very own women’s bracket challenge, let’s dig into everything you need to know about the most chaotic tournament in sports.

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The GIST of It Podcast

Ep #447

Eat chalk: How every No. 1 seed made it to the men’s Final Four

April 01, 2025

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Eat chalk: How every No. 1 seed made it to the men’s Final Four

March Madness, meet April reality check.

Sorry, Cinderella — this year, the men’s March Madness tourney is straight chalk, with all four top seeds advancing to the Final Four after last weekend’s Elite Eight showdowns. But how did we really get here? On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz discuss how the transfer portal and NIL created a Final Four chalkfest. May the best teams win.

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