The GIST

Everything you need to know about the Gainbridge Super League

As you read, women’s sports are so hot right now — and the Gainbridge Super League (GSL) is keeping the party going, kicking off their second season over the weekend. Here’s what you need to know about the Division I pro women’s soccer league shaking up the pitch.

August 25, 2025

Your 2025 fantasy football guide

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Taylor Swift has her ring, but the chase is just beginning for the NFL’s 32 teams. The season kicks off in just over a week (!!!), meaning fantasy football drafts are in full swing as millions of people assemble their imaginary rosters. Whether you’re new to fantasy football or a seasoned vet, you take care of the (maybe Swiftie-inspired) team name and let us help with the rest. Here’s a cheat sheet to make draft day a breeze.

August 27, 2025

Beauty brands continue to capitalize on IRL activations in the sports space

The WNBA’s Golden State Valkyries are hitting the runway tomorrow for an inaugural fashion show presented by Sephora. A celebration of basketball, fashion, and beauty, this is just Sephora’s latest foray into the sports arena — a place the brand is thriving in.

August 27, 2025

Men’s sports leagues and athletes partner with women-forward brands to reach fans

This week saw three major partnerships between women-forward companies and men’s sports leagues and athletes, demonstrating a new movement to recognize and celebrate female fandom of men’s sports. It drives home what The GIST has known since the beginning: Women fans love all sports, so brands and leagues are finally seeking to serve them.

August 27, 2025

🏀 The players gonna play, play, play, play, play

A’ja Wilson–led Las Vegas Aces stay hot with two weeks left in the regular season

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The WNBA standings are like reality TV, but with layups. Aside from the Minnesota Lynx, who’ll likely lock in the No. 1 spot this week, nearly every postseason position is up for grabs — and there are only two weeks left in the regular season. The drama.

August 27, 2025

Bay FC expected to shatter NWSL attendance record at Oracle Park

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From Lizbeth Ovalle’s record-setting $1.5M transfer to the Orlando Pride to The Show at San Francisco’s Oracle Park, women’s soccer history is being made from sea to shining sea in the NWSL this week. Here’s what you need to know about the fan-footy-tastic fun, plus how it fits into the latest trend in the women’s sports space.

August 22, 2025

Parity research indicates women’s soccer fans show above-average loyalty to sponsors in the space

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On Wednesday, women athlete sponsorship platform Parity released a report on the distinct brand opportunity among women’s soccer fans. While we’ve known that soccer fans tend to create uniquely passionate communities, Parity’s survey uncovered just how much that camaraderie extends to sponsors.

August 22, 2025

Sports News

Rugby, soccer, and basketball women’s sports records fall over the weekend

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August 25, 2025

The Summer I Turned Pretty, meet the summer women’s sports continued to thrive. Whether you’re Team Conrad or Team Jeremiah, everyone can enjoy this round-up of historic women’s sports moments from over the weekend.

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The GIST of It Podcast

Ep #488

Brooke Johnson just skateboarded across the U.S.

August 26, 2025

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Brooke Johnson just skateboarded across the U.S.

This one’s totally gnarly.

Let us introduce you to Brooke Johnson, the first woman to skateboard across the United States. On today’s episode of The GIST of It, co-host Ellen Hyslop sits down with Johnson to discuss her 3,266-mile journey, and Johnson’s efforts to raise $50K for spinal cord injury research in honor of her late stepfather along the way. Grab your tissues, strap on your helmet, and get ready to feel inspired.