The GIST

Parity SVP Alana Casner explains why brands adore athlete moms

Let’s be clear: Advertisers do portray mothers across advertising, more so than women without children. But the standard portrayal features mothers as caretakers engrossed in domestic tasks and has changed little since the 1950s.

February 14, 2026

Everything you need to know about NBA All-Star Weekend

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The fun tips off with tonight’s Rising Stars game, the NBA’s annual showcase of the best young talent...well, most of it. Twenty-one rookies and second-year players were drafted onto three teams coached by league legends Vince Carter, Tracy McGrady, and Carmelo Anthony. The fourth team features G League players and is helmed by former NBAer Austin Rivers.

February 13, 2026

The weight of expectation: Ilia Malinin goes for gold in today’s men’s free skate

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Today’s the day — 21-year-old American Ilia Malinin, who leads the men’s individual figure skating competition following Tuesday’s short program, will skate for gold. Much has been made of the self-proclaimed Quad God’s promise, so let’s explore why many folks believe the rising star could become the greatest figure skater of all time.

February 13, 2026

Athletes, celebrities, and executives illustrate brand opportunity at Winter Olympics

The Winter Olympics are underway and seem to be trekking in the footsteps of Paris 2024, a.k.a. the “Social Media Olympics.” Once again, we’re seeing trends play out in real time as athletes and celebrity fans play an increased role in driving brand engagement. We’re breaking down the top headlines out of Milano Cortina this week.

February 12, 2026

Everything you need to know about Team USA men’s hockey at the Milano Cortina Olympics

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As the women’s hockey preliminary round wraps up today, the juggernaut American men are preparing for puck drop on the first Olympic tournament since 2014 to feature NHL players. And with star-studded lineups across the board, nothing is guaranteed…

February 12, 2026

Nordic combined is exclusively a men’s Olympic event — yes, seriously

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The first of three men’s Nordic combined events is currently underway, but their women counterparts weren’t even invited to the Olympic party. That’s right, Nordic combined’s the only current winter Olympic sport exclusively contested by men. Certainly don’t love that.

February 11, 2026

Team USA, Team Canada women's hockey to meet in group stage

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Keep your friends close, but your Olympic frenemies closer — we’re breaking down both sides of today’s 2:10 p.m. ET women’s hockey group stage game between tourney favorites and archrivals Team Canada and Team USA.

February 10, 2026

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

Sports Business

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

February 10, 2026

Super Bowl (SB) ads are often a pulse check on trends in the year to come, at least from an advertising perspective — after all, these are the companies betting big on reaching the most Americans possible in a single spot. And this year, many SB ads featured AI companies and some were even created by AI, although a majority of SB viewers didn’t like them.

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The GIST of It Podcast

Ep #529

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

February 10, 2026

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Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

The iciest, spiciest rivalry.

Today, we’re doing what we do best at The GIST: discuss perhaps the best rivalry in all of sports — Team Canada vs. Team USA women’s hockey. With the group stage of the Olympic women’s tourney almost wrapped, today’s 2:10 p.m. ET showdown is shaping up to be a gold medal match preview. Let’s skate to it.