Why Canadian Tire’s 50/50 milestone is a masterclass in sports businessWhy Canadian Tire’s 50/50 milestone is a masterclass in sports business
Why Canadian Tire’s 50/50 milestone is a masterclass in sports business
October 20, 2026
In 2023, Canadian Tire Corporation (CTC) gave itself a three-year deadline to hit a 50/50 split of sponsorship dollars going towards women's and men’s professional sports. On Wednesday, the company achieved it. More than a milestone, this is a seismic shift in the sports business ecosystem.
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 The Jalen Hurts situation: What we know and what we don't The Jalen Hurts situation: What we know and what we don't

Today, we need to address the football elephant in the room: Philadelphia Eagles quarterback Jalen Hurts, who will not compete in the NFL again this season after being diagnosed with multiple blood clots in his lungs. There’s a lot to unpack with this story, from the timeline around Hurts’ diagnosis to the NFL Players Association now calling for a “full investigation” into his treatment during this saga. That’s why co-hosts Steph Rotz and Alessandra Puccio are here to clearly define what we do know about this story and what we don’t. Game on.

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