The GIST

AT&T assistant VP Sabina Ahmed chats about going all in on women’s sports

This summer, AT&T featured Angel City FC captain Sarah Gorden and Texas Tech soccer standout Kylie Bahr in its popular “She’s Connected” campaign, which the telecomms brand launched in 2020 to spotlight women athlete entrepreneurs. Last week, we spoke with AT&T assistant vice president, sponsorships & experiential Sabina Ahmed about the success it’s seen by investing in women athletes.

July 14, 2026

MLB All-Star Week takes to Philadelphia with revamped Home Run Derby format

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Somebody call Smash Mouth because MLB All-Star Week has arrived, with baseball’s best descending on Philadelphia for 48 more hours of glimmering festivities. From tonight’s Home Run Derby to tomorrow’s All-Star Game (ASG), here’s everything you need to know about MLB’s mid-summer classic.

July 13, 2026

Previewing France vs. Spain in the first World Cup semifinal

Together With

Previewing France vs. Spain in the first World Cup semifinal

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Saturday saw everyone’s favorite Viking eliminated as (hey) Jude Bellingham’s two goals for England sent Norway rowing back home. Meanwhile, Argentina’s Leo Messi got by with a little help from his friends to bid Switzerland adieu. Wednesday’s newsletter will have all the deets on that epic semifinal, because we have to focus on tomorrow’s between France and Spain.

July 12, 2026

France knocks out Morocco in the World Cup, plus the remaining quarter-final previews

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One explosive FIFA men’s World Cup (WC) quarter-final (QF) down, three to go. Next week’s semis will be set by our next newsletter, so let’s get right to it.

July 10, 2026

Nelly Korda struggles in opening round of The Amundi Evian Championship

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The Amundi Evian Championship — the LPGA’s fourth major of the season — teed off yesterday from the stunning French Alps, where history is on the line for world No. 1 Nelly Korda. Unfortunately, a nightmare start means the 27-year-old has quite the mountain to climb.

July 10, 2026

Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold

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The elite track & field business model is complicated, especially when it comes to athlete pay. The competitors shine globally every four years at the Olympics but, beyond that, fandom and media attention are devoted yet niche, which is why startup leagues like Athlos are trying to reach a wider, year-round audience. Athletes are also considering new, innovative ways to navigate today’s landscape. We recently spoke with Colleen Quigley, a former Olympic steeplechase competitor and Meridia co-founder who’s breaking the mold of the sport’s team structure with a new sponsorship and revenue-sharing model.

July 10, 2026

Gotham FC announces move to Queens’ Etihad Stadium in 2028

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The NWSL’s Gotham FC made a huge announcement this week: In 2028, the team will move from New Jersey’s Sports Illustrated Stadium to Etihad Park, the massive, all-electric stadium being built in Flushing, Queens.

July 09, 2026

PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities

Sports Business

PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities

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July 09, 2026

Following success in year one, the PWHL announced the expansion of its PWHL Summer Camps program to over 30 events across 16 U.S. and Canadian cities. The camps — which feature PWHL staff and players — will take place over the next two months and welcome all ages and skill levels.

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The GIST of It Podcast

Ep #572

WNBA sideline reporter Kayla Grey has some advice for the Indiana Fever

July 14, 2026

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WNBA sideline reporter Kayla Grey has some advice for the Indiana Fever

We’re living our WNBA fangirl dreams. Executive producer Alessandra Puccio sat down with Prime Video’s WNBA sideline reporter Kayla Grey to talk all things W. Grey’s been on site for some of the league’s biggest and brightest moments this season — she and Puccio discuss the upcoming WNBA All-Star Weekend, which team isn’t getting enough attention right now, and Grey’s recommendations for one squad in particular: Caitlin Clark’s Indiana Fever.