The GIST

Everything you need to know about 2026 men’s March Madness

Duke Blue Devils (East): The No. 1 overall seed came tantalizingly close to an undefeated season — their two losses were by a combined four points. Led by freshman phenom Cameron Boozer, the Blue Devils’ only weakness is the absence of guard Caleb Foster, who broke his foot on March 7th. Legendary coaches abound in their region, but head coach (HC) Jon Scheyer can hang with the best.

March 17, 2026

The Sports Bra teams up with WPBA to support storytelling, community around women’s basketball developmental league

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The Sports Bra and the Women’s Premier Basketball Association (WPBA) — a developmental women’s league similar to the NBA’s G League — announced a strategic partnership that will use the sports bar’s reach among women’s sports fans to promote the WPBA as it looks to strengthen relationships with the WNBA and sponsors.

March 17, 2026

Ally, Scripps Sports partner to present PWHL Detroit game for national audience on Ion

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Ally and Scripps Sports are teaming up to present the PWHL’s first-ever nationally televised game in the U.S. on March 28th. This Takeover Tour stop in Detroit will give the PWHL the chance to reach more than 126M households via Scripps Sports network Ion, home to the NWSL, WNBA, and the upcoming SI Women’s Games.

March 17, 2026

NWSL COO Sarah Jones Simmer discusses the league’s growth strategy ahead of 2026 season kick-off

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In 2025, everyone wanted in on the NWSL. Average crowds exceeded 10K for the third straight year, including a record 40K at San Francisco’s Oracle Park, while season viewership rose 22% YoY (especially among young women).

March 14, 2026

Checking in on the NCAA men’s basketball conference tournaments

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Dust off your dancing shoes because March Madness is right around the corner with Selection Sunday slated for, you guessed it, this Sunday. Most of the women’s conference tournaments have already wrapped, but the men are in the thick of it. Let’s shimmy into the latest.

March 13, 2026

Everything you need to know about the 2026 NWSL season

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The NWSL keeps growing and will feature 16 teams this season, with expansion squads Boston Legacy FC and Denver Summit FC joining the fun. Every club will compete in 30 regular-season matches (up from 26 in 2025), facing every team twice — once at home and once away.

March 13, 2026

TOGETHER WITH

Recapping the NWSL’s opening weekend

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NWSL opening weekend was a downright party — and not just the birthday kind. From the two expansion squads making their heart-pumping debuts to our favorite golazo of the season thus far, here are the headlines to know with Matchweek one in the books.

March 13, 2026

Sephora enters F1 Academy partnership as beauty brands consider racing’s women fans

Sports Business

Sephora enters F1 Academy partnership as beauty brands consider racing’s women fans

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March 12, 2026

Today, F1 Academy — the racing league’s circuit for women drivers — named Sephora as its official beauty retail partner. The global beauty store is the latest in the space to flag racing as a place to connect with women fans, as many are being drawn to the sport.

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The GIST of It Podcast

Ep #539

Yes, Alex Morgan has a favorite NWSL player

March 17, 2026

Listen on Apple Music Listen on Spotify

Yes, Alex Morgan has a favorite NWSL player

There’s legends, and then there’s Alex Morgan.

The two-time FIFA Women’s World Cup champ is now a certified friend of The GIST after chatting with podcast producer Alessandra Puccio before the start of the biggest-ever NWSL season. Morgan is using her platform to make youth soccer safer across the country and spilling tea along the way, from her future as a youth soccer coach to her favorite players to watch in the NWSL. Pour yourself a cuppa.