The GIST

Adidas announces multiyear partnership with Unrivaled

Adidas signed a new multiyear partnership with Unrivaled yesterday, becoming the league’s official uniform and performance apparel partner starting in the 2027 season, a switch from its initial deal in 2024 with Under Armour.

September 24, 2026

Upshot league continues making moves after completion of inaugural season

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In case you needed a reminder, the Upshot League debuted in May in hopes of fulfilling a much-needed development gap for the WNBA. While the 5v5 league isn’t associated with the W like the G League is with the NBA, it allows more women to stay game-ready and offers professional scouts an easy way to track talent when roster spots open up from inevitable injuries.

September 22, 2026

WNBA postseason seeding to come down to the wire

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WNBA postseason seeding to come down to the wire

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September 22, 2026

Breaking down the NFL’s stunning Week 2

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From a seldom-seen 4th-and-43 to a toe-tapping touchdown, the NFL was wild in Week 2…for better or for worse. Let’s break down a stunning Sunday of football.

September 21, 2026

San Francisco Firebells, LA Queens to meet in decisive WPBL championship Game 5

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The inaugural Women’s Pro Baseball League (WPBL) championship will come down to a winner-take-all Game 5 after the No. 1 seed San Francisco Firebells roared back with two weekend wins over the LA Queens. Another chance to see the game’s best in action? Say less.

September 21, 2026

Looking at three decades of the cultural impact of WNBA fashion

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The WNBA is the most-followed women’s sports league in the world, and its 30th anniversary has been a celebration of the players and the everyday people contributing to that achievement. From a branding perspective, the W has always been one-of-one, and the look and feel of this league is just as remarkable and impactful today as it was in the 90s.

September 19, 2026

New data underscores a record-breaking regular season for the WNBA

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Over 1.2M people watched Team USA win its fifth consecutive FIBA Women’s Basketball World Cup despite competing with the US Open men’s final and the NFL’s first Sunday of the season. Needless to say, fans are ready for more hoops.

September 17, 2026

Top-10 college football matchup heightened by Lane Kiffin drama

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Top-10 college football matchup heightened by Lane Kiffin drama

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September 17, 2026

College football coaches aren’t just rude to women journalists, sometimes they beef with each other — and tomorrow’s 7:30 p.m. ET matchup between No. 7 LSU and No. 8 Ole Miss has Shakespearian levels of drama related to one man: Lane Kiffin.

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The GIST of It Podcast

Ep #592

A women’s college hoops star is being detained by ICE

September 24, 2026

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A women’s college hoops star is being detained by ICE

Kentucky State University women’s basketball star Amina Seck was detained by the U.S. Immigration and Customs Enforcement, aka ICE, a month-and-a-half ago and remains in custody at the Grayson County Detention Center. Seck is from Senegal and was arrested while traveling with her team in August, reportedly over an expired student visa. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz discuss this important story, as Seck remains in custody.