Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026
Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026
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February 19, 2026
Americans dig the Winter Olympics. Last week, the first five days of the Winter Olympics wrapped with 26.5M viewers across NBC platforms, a 93% increase over a comparable period at Beijing 2022. This has been followed with record-breaking global audiences fueled by digital and social growth: Social engagement has doubled since Beijing 2022, with Olympic digital platforms surpassing 100M users.
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 How Dawn Staley fosters confidence in her student-athletes How Dawn Staley fosters confidence in her student-athletes

It’s time to take it to the hardwood.

Today’s episode is the absolute perfect way to segue into the next major sports moment: March Madness. The Milano Cortina Olympics are done and dusted, but while some of the greatest athletes in the world were duking it out in Italy, there were major college hoops moments happening in the U.S. Who better to join the pod today to discuss March Madness, plus empowering young girls on and off the court than South Carolina women’s basketball head coach Dawn Staley? Co-hosts Steph Rotz and Lauren Tuiskula agree: this convo is a must-listen for any woman. Thanks again to Dove for fostering this important episode about body confidence.

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