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Caitlin Clark’s Xfinity partnership brings men’s sports fans into the WNBA fold

Caitlin Clark’s Xfinity partnership brings men’s sports fans into the WNBA fold

Sports Business

Caitlin Clark’s Xfinity partnership brings men’s sports fans into the WNBA fold

Every women’s sports fan knows the struggle of not finding the game they want to watch on TV. That’s the driver behind Xfinity’s campaign to highlight its expanding WNBA coverage across platforms — and to underscore its message, the telecomms company brought in one of the faces of the league: former Iowa Hawkeye and current Indiana Fever sensation Caitlin Clark.

An update on the WNBA Commissioner’s Cup

An update on the WNBA Commissioner’s Cup

An update on the WNBA Commissioner’s Cup

Every game matters when it comes to the WNBA Commissioner’s Cup with only the top team in each conference advancing to the June 30th final. And now that we’re officially halfway through group play, the true Cup contenders are beginning to emerge.

This is major: Chase and KPMG Women's PGA Championship are teaming up

This is major: Chase and KPMG Women's PGA Championship are teaming up

IN PARTNERSHIP WITH

This is major: Chase and KPMG Women's PGA Championship are teaming up

Azzi Fudd details why Cash App’s investment in her brand has long-term benefits

Dallas Wings star Azzi Fudd spoke with The GIST last week about her recent community court activation brought to life by Cash App. Last Tuesday, the payment app hosted a community basketball clinic and donated $35K to a local nonprofit that provides sports equipment and programming for young girls.

Athletes Unlimited Softball League (AUSL) begins first city-based season

Athletes Unlimited Softball League (AUSL) begins first city-based season

Athletes Unlimited Softball League (AUSL) begins first city-based season

Missing softball following last week’s epic Women’s College World Series (WCWS)? You’re in luck. Athletes Unlimited Softball League (AUSL) begins its second season tomorrow, boasting more teams, more games, and more ways to watch than ever before. Going, going, gone.

More diverse soccer fanbase impacts men’s FIFA World Cup marketing strategies

More diverse soccer fanbase impacts men’s FIFA World Cup marketing strategies

More diverse soccer fanbase impacts men’s FIFA World Cup marketing strategies

The men’s FIFA World Cup is right around the corner, and the U.S. is hosting the global soccer tournament (alongside Canada and Mexico) for the first time in 32 years. A lot has changed since then — for starters, the sport’s fanbase is more diverse than ever, especially in younger demographics. Let’s explore soccer’s changing audience and how this tourney is an unbeatable opportunity for brands to reach and engage diverse audiences.

Texas softball repeats as NCAA champions

Texas softball repeats as NCAA champions

Texas softball repeats as NCAA champions

The first-ever Women’s College World Series championship series rematch ended in familiar fashion, with reigning champs No. 2 Texas defending their crown by defeating last year’s runners-up, No. 11 Texas Tech 4–1 last night.

Hype around NY Knicks Finals run energizes national fanbase, brands as NYC women’s teams position themselves similarly

Hype around NY Knicks Finals run energizes national fanbase, brands as NYC women’s teams position themselves similarly

Sports Business

Hype around NY Knicks Finals run energizes national fanbase, brands as NYC women’s teams position themselves similarly

June 04, 2026

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The GIST of It Podcast

Hiding in the bathroom and watching soccer with Trinity Rodman

June 11, 2026

Listen on Apple Music Listen on Spotify

Hiding in the bathroom and watching soccer with Trinity Rodman

Hiding in the bathroom and watching soccer with Trinity Rodman

You know what kind of soccer player Trinity Rodman is — but what kind of soccer fan is she? Find out on today’s episode of The GIST of It. Executive producer Alessandra Puccio sat down with the USWNT and Washington Spirit star to discuss the national team’s recent win in Brazil, Rodman’s World Cup watching plans, and her new summer of soccer partnership with State Farm. Jake better watch out.

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WNFC inks multiyear deal with ESPN for title game as broadcast exposure and sponsorship level up the league

WNFC inks multiyear deal with ESPN for title game as broadcast exposure and sponsorship level up the league

WNFC inks multiyear deal with ESPN for title game as broadcast exposure and sponsorship level up the league

The Women’s National Football Conference (WNFC) announced a multiyear agreement with ESPN yesterday to broadcast its June 21st championship game live on ESPN2. The league has seen recent growth, mostly thanks to increased media exposure and sponsorship, so we chatted with WNFC advisory board member, commentator, and former player Jennifer King to learn more.

Stanley Cup Final primer: Carolina Hurricanes

Stanley Cup Final primer: Carolina Hurricanes

Stanley Cup Final primer: Carolina Hurricanes

Six goals from six different Canes helped Carolina clinch the Eastern Conference crown in Friday’s 6–1 Game 5 win over the Montreal Canadiens. Now proud owners of the Prince of Wales trophy — but of course never touching it — the Canes are hoping to leave their prints all over some different hardware, the Stanley Cup.

Stanley Cup Final primer: Vegas Golden Knights

Stanley Cup Final primer: Vegas Golden Knights

Stanley Cup Final primer: Vegas Golden Knights

The Vegas Golden Knights are back in the Stanley Cup Final for the third time in just nine years of existence. And while folks often love to root for an underdog, this squad isn’t getting that same love for good reason. Let’s discuss their quest to hoist Lord Stanley for a second time.

CarMax holds the keys to success in WNBA marketing

CarMax holds the keys to success in WNBA marketing

CarMax holds the keys to success in WNBA marketing

The WNBA is busy celebrating its 30-year anniversary, and a bevy of brands are showing up for the party. Newcomers from all categories are hopping on the Legacy Trail, with WNBA business growth AVP Keri Lenker telling us in April she’d love to continue bringing “new brands into the fold.” Last week, we caught up with CarMax CMO Sarah Lane on why the brand’s WNBA partnership is so valuable, from the benefit of athlete ambassadors to the “squishy” data that indicates W fans notice and appreciate CarMax for being there.

World No. 1 Jannik Sinner falls in second round of French Open, ending bid for career Grand Slam

World No. 1 Jannik Sinner falls in second round of French Open, ending bid for career Grand Slam

World No. 1 Jannik Sinner falls in second round of French Open, ending bid for career Grand Slam

French Open emotions, drama, and temperatures have reached new heights as the European heatwave rages on. The women’s bracket has mostly kept it cool and played out as expected, but the men’s field is suddenly wide open.

Raj Sports EVP Karina LeBlanc shares key details on second annual Epicenter Week

Raj Sports EVP Karina LeBlanc shares key details on second annual Epicenter Week

Raj Sports EVP Karina LeBlanc shares key details on second annual Epicenter Week

Today, Raj Sports is announcing exclusively through The GIST that it’s bringing back Epicenter Week, a five-day summer celebration in Portland promoting its NWSL and WNBA franchises. But Epicenter Week is much more than that — and it’s bigger and better this year thanks to prominent sponsor and nearby neighbor Nike.

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