The GIST

Softball season is upon us, with familiar faces headlining the Nation’s top squads

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There might still be snow outside your window and a chill in the air, but get your glove ready because softball season is almost here.

Previewing the week’s biggest women’s college basketball games

This week’s slate of women’s basketball games features several top-25 contests with major postseason implications. With March just one month away, the stakes are officially raised.

Candace Parker headlines dynamite crew of Black women basketball broadcasters

The sports media landscape has long been dominated by white men, but that’s changing with an increasing number of women clipping on mics and crushing it on air — and that’s exactly where these four hoop-tastic Black women thrive.

Opill and the WNBA expand college presence to reach key demographics

Birth control company Opill leveled up its WNBA partnership yesterday by increasing its collegiate campus presence. The two brands teamed up with the Black Women’s Health Imperative for IRL activations designed to inform Black women about their reproductive health and improve health equity while reaching another crucial demographic: college students.

January’s Google Trends data illustrates rising interest in women’s sports

This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.

Canada and the USA ready to face off as the Rivalry Series returns

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The PWHL is on international break, but that doesn’t mean you can’t get your women’s hockey fix. The Rivalry Series — aka the spicy, icy five-game showdown between the Canadian and American national teams — is back on the ice. Drop that puck.

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Sports Business

Top NWSL players leave for Europe as international women’s soccer market heats up

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February 03, 2025

Global interest in women’s soccer is rising, making for an increasingly competitive international market. And as covered in last week’s episode of The GIST of It, the women’s side differs from the men’s: The NWSL has historically had top billing when it comes to developing and recruiting talent.

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The GIST of It Podcast

Ep #431

A true WTF weekend: Disturbing allegations against Justin Tucker & the bombshell Luka Dončić trade

February 04, 2025

A true WTF weekend: Disturbing allegations against Justin Tucker & the bombshell Luka Dončić trade

Hey there!

The sports headlines came fast and furious this weekend, so co-hosts Ellen Hyslop and Steph Rotz are here to break it all down on today’s episode of The GIST of It. First, the gals dig into the disturbing sexual misconduct allegations against Baltimore Ravens kicker Justin Tucker, who has been accused of inappropriate behavior dating back to 2012 by nine massage therapists.

Then in part two, it’s all about the NBA trade deadline drama. Generational talent Luka Dončić was shockingly traded from the Dallas Mavericks to the LA Lakers in exchange for veteran Anthony Davis, a surprise move that stunned players and fans alike. El and Steph dig into the deal, focusing on the double standard regarding player empowerment in the NBA. Let’s bounce to it.

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Checking in on the four men's indoor NCAA track records set so far this season

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Just one month into 2025 and a handful of indoor track athletes are already making it their year with broken records aplenty.

Men’s college basketball rankings in turmoil after weekend of upsets

Don’t get too comfortable, college basketball fans. Your favorite team could be on the move in today’s AP Poll after a Saturday chock-full of upsets and epic comebacks.

Phoenix Mercury land coveted free agent Satou Sabally in four-team trade as blockbuster WNBA free agency continues

The hardwood drama doesn’t end with the NBA — WNBA shakeups continue to shock during the league’s ongoing free agency shenanigans. Let’s dive into the latest W-altering headlines from over the weekend.

Insurance giants invest in women’s sports as industry advertising spending declines

Sportico shared insights yesterday about U.S. insurance giants backing away from advertising in the big game. While insurers aren’t activating around the (very expensive) Super Bowl as much as they used to, companies like State Farm are stepping up spend in a low cost, high ROI space: women’s basketball.