WTA: Mental health check-in
The GIST: On Wednesday, the WTA joined forces with Modern Health, a global mental health platform, to work toward the destigmatization of mental health care. This comes less than a year after tennis star Naomi Osaka (who takes the court in tomorrow’s Miami Open final) used her platform to address mental health stigma.
The details: Modern Health’s resources, including access to counselors and therapists, will be available to the tour’s 1.6K players.
- The WTA and Modern Health — who boasts Pixar as a client — will also produce a digital content series featuring WTA players to raise awareness about the importance of mental health. The financials of the partnership were not disclosed.
Zooming out: The WTA is clearly invested in better serving its athletes. In February, the association signed a deal with medical tech company Hologic that includes research into female players’ physical health.
- The move into mental health, however, follows the path forged by athletes themselves. NBA star LeBron James, swimming legend Michael Phelps and gymnastics icon Simone Biles have personally invested in mental health resource companies in recent years.
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