The Syd + TP Show was selected for the first-ever SLAM Film Festival

The GIST: After its first season received rave reviews, The Syd + TP Show was selected for the first-ever SLAM Film Festival. The February event will be the first dedicated exclusively to basketball content, and while most entries are men’s basketball features, the WNBA–focused unscripted comedy show is riding a months-long hype train. Getting air (time).

The show: The unscripted series follows Las Vegas Aces teammates Sydney Colson and Theresa Plaisance on their quest to go from self-described benchwarmers to “the faces of the WNBA.” It’s produced exclusively by Togethxr for Ryan Reynolds’ Maximum Effort (ME) production company and Fubo.

The rollout: In an exclusive December interview with The GIST, Fubo Studios head Pamela Duckworth called the show a “sleeper hit” after giving the show a “big press tour” last fall, a rarity for streamer titles.

• Colson and Plaisance starred in a Deloitte WNBA ad, emceed the USWNT’s Player’s Ball, and made appearances on prominent NBA and NFL podcasts and NFL Network. Plus, Colson appeared on The Daily Show. Booked and busy.

The future: Fubo Sports is already looking at Season 2 for The Syd + TP Show. Duckworth is planning a “nice marketing campaign” to relaunch the first season ahead of the second season’s premiere and is hoping to attract some women’s sports sponsorship heavy hitters like American Express or Ally. She also teased a few special appearances for next season — keep an eye out for NASCAR and NBA greats.

The takeaway: It’s rare to see athletes who aren’t starters get a show, then a PR campaign, then a second season. Thanks to Fubo’s big assist, the content landed in front of people and earned media hype — and a spot in SLAM’s festival slate. Mastering a new kind of screen.