TNT proposes rotating Unrivaled schedule despite purpose-built Miami facility

The GIST: Unrivaled enjoyed a strong debut in its inaugural season, but some are concerned the novelty has worn off. With the exception of its 1v1 tournament, league viewership has petered off since January, with TNT Sports execs telling the Sports Business Journal’s Mollie Cahillane they believe the league should consider touring to reach new markets. Taking it coast to coast.

The details: Unrivaled hasn’t committed to switching up its current model as early as next season, but two TNT producers are already pushing for it. It’s rare for a broadcaster to offer public input on how sports leagues are run, but TNT has a uniquely vested interest: It's Unrivaled’s exclusive broadcast partner and a league investor.

• Touring Unrivaled games would not only allow for more fans and local sponsors to enjoy the action up close, but could add more production value to the broadcasts. Since all games are currently played at the same venue with limited capacity, they tend to look the same on TV, drawing comparisons to the WNBA’s “Wubble” in 2020.

The problem: Despite concerns on the production side, it’s worth noting that the Medley venue was purpose-built for the Unrivaled season. Players have raved about facility amenities unique to women’s sports, such as glam suites and childcare centers, thanks to the league’s partnership with Mediapro, which also outfitted the venue with broadcast tech.

• Plus, Unrivaled has already worked to integrate sponsor advertising across its facility, with brands like State Farm, Morgan Stanley, Sprite, and Vistaprint all visible through on-court signage. Uniform sponsor Under Armour also sells apparel at the venue, while makeup partner Sephora is featured in its tunnel walk.

Looking ahead: While other leagues like Athletes Unlimited and the PWHL have enjoyed the benefits of touring their leagues, it remains to be seen if that will work with Unrivaled’s gameplan and its promises to brands. So much has been invested into its existing facility, the cost may be too great for the league and its sponsors to take the show on the road.

• Alternatively, utilizing a tour to increase attendance and broadcast reach wouldn’t just help TNT, but would help Unrivaled’s sponsors with additional opportunities for on-court signage and advertising. Much to think about.