UK survey reveals passion for environmental sustainability among women’s soccer players

The GIST: As the NWSL considers charter flights, it’s worth noting that private travel in pro sports produces an enormous carbon footprint. As sports become increasingly global and women’s sports secure more resources, a new report from the UK women’s soccer space found that 95% of players think the beautiful game must reduce its carbon footprint. Let’s dive in.

🌱 Players are passionate about changing the game to save the planet. With 65% of players saying climate change impacts the sport, the majority desire improved sustainability practices. Reducing plastic waste and limiting domestic flights were the most popular environmental issues, but 53% would still be willing to accept sponsorship from fossil fuel companies.

• This may be front of mind since soccer is more affected by “greenwashing” than any other sport. A 2021 report by the New Weather Institute identified over 250 corporate deals with major polluters spanning 13 sports, with soccer seeing the largest share of them.

📉 They think teams aren’t doing enough. Only 19% of players think clubs are adequately addressing enviro concerns, and a majority think teams should train players and staff on climate issues. Current green initiatives felt “uninspired” to 32%, with one player anecdotally disappointed by the level of participation in Green Football Weekend — which, ironically, included charter flights.

❣️ Athletes believe the women’s soccer community can inspire change. A vast majority think the soccer community can effectively combat climate change, and 96% of players believe they can have a significant influence in raising awareness and promoting sustainable living. Of those surveyed, 85% think they should lead by example with their lifestyles on and off the pitch.

Zooming out: Soccer holds a unique position as a truly unifying global sport, which aligns with increased climate consciousness around the planet, especially outside the U.S. Sponsors tend to prioritize social responsibility and sustainability practices, and should utilize women athletes as brand ambassadors considering the weight they carry as influencers.

• Vegan nutrition brand Gainful had the right idea when it recently tapped Seattle Reign captain — and climate advocate — Lauren Barnes. Green is the new black.