Enter for the chance to be Canada's Next Great Hockey Creator

Good Luck 🤞🏽
Thanks for entering! You should receive an email confirming your contest entry soon.

Think you’re hockey’s next big content creator? Then we want to hear from you!
The GIST is teaming up with Truly Hard Seltzer to elevate underrepresented voices in the hockey community and find Canada’s Next Great Hockey Creator. If you have passion, creativity, and love for the game, this is your shot at a once-in-a-lifetime opportunity.
While hockey’s fandom is changing, the diversity in hockey storytelling online isn’t. As the Official Hard Seltzer of the NHL® in Canada and as part of its ongoing Make Space Project, we’re on the lookout for Canada’s Next Great Hockey Creator to help level the playing field and change the voices behind the game.
If you’re passionate about pushing boundaries and love hockey — we’d love to hear from you!
What's in it for you?
💰 $10,000 and the title of Canada's Next Great Hockey Creator
🤳 Opportunity to create four content pieces featured on Truly’s socials
🔥 Spotlight features with The GIST
🏆 A trip for 2 to the 2025 Stanley Cup® Final
🏒 Access to exclusive NHL® opportunities
🍻 And, of course, plenty of Truly!
How to enter
📲 Follow @trulycan_ and @thegistca on Instagram — it’s a must.
🏒 Tell us about you — your hockey passion and why you’re the perfect fit — show us your best work.
Think you’ve got it? Let’s go. 🚨
After applications close, three finalists will be shortlisted. Each shortlisted creator will create a short Reel showcasing their love for hockey, Truly, and the title of Canada’s Next Great Hockey Creator. Reels will be posted as collabs with @trulycan_. The winner will be decided with help of Canadian Instagram users’ engagement with the posted content, as well as an interview of each finalist with the panel of judges. Only one entry per person. View Truly's Privacy Policy here.