💫 Stars showed out on the adidas Blue Carpet for the CCYAA Classic

Sports have the unique ability to connect and unite people, and that power was on full display at this weekend’s CCYAA Celebrity Classic Basketball Game at Toronto’s Mattamy Centre.

• All for supporting youth athletes and improving access to the benefits of sports, adidas rolled out the adidas Blue Carpet for the third straight year. Hoop, there it is.

✨ The event

When Marvel actor Simu Liu and NBA legend Jeremy Lin share the court, you know it’s going to be a good night — those jump shots are just too smooth (the finger spinning, not so much). But as Liu said, the hoops were just the half of it.

• From the 8K attendees (!!!), to the celebs stuntin’ on the Blue Carpet, to the stunning halftime show featuring performers like VYBE Dance Company, to the all-star lineup of Toronto food vendors, it truly was the blowout party T.O.’s Asian community deserved.

🤗 The cause

The game provided a backdrop for a heartwarming (and electrifying!) gathering, while raising money for the CCYAA and the Jeremy Lin Foundation to expand their impact on Asian Canadian youth.

• In a clip captured by RepresentASIAN Project™ at the event, Liu said the main draw isn’t the hoops — “It’s because this community needs to see examples of success. It needs to feel empowered. And I think that as we look amongst all the people here today, you can truly get a sense that anything is possible.” RepresentASIAN Project is a Canadian platform dedicated to celebrating, advocating and elevating Asian representation and voices in media and beyond.

• Connecting communities, inspiring the next gen, and helping young athletes find opportunities to play? File that under “things you love to see.”

🛍️ The swag

Of course, adidas ensured no one went home empty-handed. As the Blue Carpet host and the game’s exclusive footwear and apparel sponsor, all participants were fully decked out in threads from the iconic brand. The drip? Unmatched.

The smashing success of this event is just the latest example of how adidas supports youth athletes through grassroots organizations — and how sports can unify us all. Simu had it right: It really is all about possibility.

• Want to support the cause yourself? Learn more about the CCYAA and keep an eye out for future events. The party truly is just getting started.