The tortured sports fan department
From The GIST (hi@thegistsports.com)
Welcome to a new era!
Our playoff era, that is. Keep an eye on your inbox for an NHL playoff special edition tomorrow, plus, with the NBA postseason officially tipping off this weekend, we’ll certainly be feeling tortured (in the best way) for a while.
— Acclaimed sports journalist Jemele Hill, noting that the sports world still has a lot of work to do. ICYMI: Clark endured a bizarre interaction with Indianapolis Star columnist Gregg Doyel on Wednesday and the moment went viral for his cringe-worthy comments. Ick.
NBA Playoffs
🏀 Feeling hot, hot, hot
The GIST: Win and advance or lose and go home — the stakes couldn’t be higher ahead of tonight’s Play-In Tournament finale, with two No. 8 seeds up for grabs before the first playoff round tips off tomorrow. No time to waste.
No. 9 Chicago Bulls vs. No. 8 Miami Heat — Tonight at 7 p.m. ET: Yes, you’ve seen this film before, but Jimmy Butler can’t save Miami tonight. The superstar scorer sprained his MCL on Wednesday and will be out for several weeks. With that tough news, plus Chicago’s inconsistent offense finally grooving, the Bulls have a chance to make it to round one for the first time since 2022.
No. 9 Sacramento Kings vs. No. 8 New Orleans Pelicans — Tonight at 9:30 p.m. ET: The Pels are also dealing with an injury blow: Zion Williamson strained his hamstring in Tuesday’s lights-out performance and will be out for this do-or-die matchup. Can his recently struggling teammates get the job done without him or will the Kings’ standout trio light the beam for the second straight year?
First round preview: But wait, there’s more hoops, with the playoffs beginning in earnest tomorrow. Once the play-in is done and dusted, the 16 official playoff teams compete in best-of-seven series from here on out. Here are two especially spicy first round showdowns:
- The Eastern Conference features a fierce rivalry battle between the No. 2 NY Knicks and the No. 7 Philadelphia 76ers. Both squads experienced last-season surges thanks to star players (NY’s OG Anunoby and Philly’s Joel Embiid) returning from injury, but this one could come down to a battle of depth, with the fun beginning tomorrow at 6 p.m. ET.
- And in the Western Conference, the defending champ No. 2 Denver Nuggets will aim to sweep the No. 7 LA Lakers out of the postseason once again. The Lakers have not defeated the Nuggets since December 2022, and will rely on LeBron James to contend with Nikola “MVP form” Jokić. The journey begins tonight at 8:30 p.m. ET.
WNBA
👟 Shoe game on point
The GIST: We have news for the “Caitlin Clark is taking a pay cut” crowd: The newest WNBA star is reportedly close to signing an eight-figure signature shoe deal with Nike. Check!
The details: Clark signed a Nike NIL deal in 2022, but it expired when she left Iowa, making her a “free agent” of sorts. The Athletic reported that Adidas and Under Armour (UA) brought Clark to the negotiating table and made “sizable” offers, with UA in particular pulling out all the stops.
- Golden State Warriors star and UA ambassador Steph Curry even joined Clark’s pitch meeting — a smart move considering the two athletes are often compared.
Zooming out: Historically, Nike has been selective with WNBA shoe deals. In 2021, NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) signed just the 12th signature shoe deal in the league’s 27-year history. What’s more unprecedented than the potential sponsorship value of Clark’s deal is Nike’s immediate buy-in — W players grind for years for this kind of contract, if they land one at all.
- A deal like Clark’s could kick down the door for others to land signature shoes, but it’s hard to fathom why popular brand ambassadors like the Las Vegas Aces’ A’ja Wilson and the Seattle Storm’s Skylar Diggins-Smith don’t already have them.
- It’s crucial to note that of the three active WNBA shoe deals, none are with Black players despite the league being predominantly Black. She should have next.
Together With The GIST
🤯 Did you know?
Did you know that the most distinctive shift in sports in the last 50 years has been the rapid rise in the importance, influence, and value of female fans?*
Did you know that 80% of all consumer spending is controlled by women?**
Did you know that The GIST reaches one million newsletter subscribers, 85% of whom identify as women or nonbinary?
Did you know that you could grow brand love and affinity by aligning with a women-founded business that’s challenging the male-dominated sports industry?
If this sounds intriguing to you or your company, let’s talk.
* Data from Nielsen** Data from CNBC🎓🏀 The NCAA women’s basketball carousel transfer portal keeps turning: Hailey Van Lith is taking her talents from LSU to TCU, last year’s No. 3 in the nation scorer, Lucy Olsen, is off to runners-up, Iowa, and Haley and Hanna Cavinder are returning to Miami.
🤸 The U.S. Department of Justice will pay out a $100M settlement to roughly 100 gymnast survivors of disgraced doctor Larry Nassar, after failing to take action for more than a year after learning of the now-convicted sex abuser’s actions.
🏒 PWHL Toronto and Minnesota had a chance to clinch playoff berths last night, but Boston and Montréal had other plans. With the postseason just around the corner, first all eyes will be on tomorrow’s record-breaking game between Toronto and Montréal at the Bell Centre.
⛔ On Wednesday, now former Toronto Raptor Jontay Porter received a lifetime ban from the NBA after making illegal sports bets on league games and disclosing information to NBA bettors.
⚽ The host of the 2027 FIFA Women’s World Cup will be announced next month with a joint U.S. and Mexico bid, a joint European offer, and a solo Brazil bid still in the mix.
🥎 NCAA softball career home run leader Jocelyn Alo signed to compete with Athletes Unlimited Pro Softball this summer but will continue to play for the Women’s Professional Fastpitch league simultaneously. Get you a player who can do it all.
🎓 On Wednesday, the NCAA approved new rules impacting NIL deals and student transfers, effectively turning the transfer portal into a free agency market and allowing schools to negotiate NIL deals on behalf of students.
🔄 Hug an Arizona Coyotes fan today. As expected, the NHL Board of Governors approved the sale and relocation of the team to Salt Lake City yesterday.
⛳ LPGA: Chevron Championship — Today through Sunday — Golf Channel and NBC
- Defending champ and world No. 2 Lilia Vu sadly withdrew from the tourney with a back injury, leaving the door wide open for a surprise contender as world No. 94, American Lauren Coughlin, leads by two strokes after yesterday’s first round.
🎓🤸 NCAA gymnastics: National Championship — Tomorrow at 4 p.m. ET — ABC
- With two-time defending champs No. 1 Oklahoma stunningly eliminated in last night’s semis, a new champ will be crowned with No. 2 LSU, No. 3 Cal, No. 4 Florida, and No. 5 Utah in contention. It all comes down to this.
🏎️ F1: China Grand Prix — Sunday at 3 a.m. ET — ESPN
- The grid returns to Shanghai for the first time since 2019, a race that will also feature the first Sprint of the season. Vroom, vroom.
👟 Running: London Marathon — Sunday at 4 a.m. ET — FloTrack
The World Marathon Majors continue with three of the four fastest women in history lacing up in London, highlighted by world record holder Tigst Assefa of Ethiopia. Jolly good.
Giveaway Alert
Feeling stressed about the upcoming NHL and NBA playoffs? Same. That’s why we want to give you a chance to relax and unwind in the beautiful Maldives.
- A five night stay for two at a deluxe Maldives resort is the perfect getaway from postseason anxiety. Paradise is calling — enter to win today.
Here’s what passed The GIST squad’s vibe check this week:
🏀 Who we stan
"Louis Vuitton Dawn" Staley. The South Carolina women's basketball head coach slayed all March Madness long, making history on the court and turning heads from the sidelines.
🏄 What to watch
Represent. The documentary follows aspiring U.S. Olympic surfers as they gear up for the women's team qualifications and trials. Gnarly.
🇫🇷 What to stream
Emily in Paris. While the season four release date is still TBD, prep for the upcoming Paris Olympics by watching the first three seasons. Très magnifique.
Take Your Pick
As you read, attendance records will be broken when PWHL Toronto and PWHL Montréal play tomorrow’s 1 p.m. ET game at the Bell Centre, the home of the NHL’s Montreal Canadiens. Every game counts with the playoffs just 17 days away, so pick your winner for this historic puck drop.
Today’s email was brought to you by Lauren Tuiskula, Alessandra Puccio, Marga Sison, Lisa Minutillo, and Briana Ekanem. Editing by Laura Pastore, Janine Kiefer, Emma Leishman, Rachel Fuenzalida, and Lindsay Jost. Fact-checking by Parul Kanwar. Ops by Briana Ekanem and Marga Sison. Ads by Katie Kehoe Foster, Alexis Allison, and Dee Lab. Managing edits by Lauren Tuiskula. Head of content Ellen Hyslop.