Revolutionary Media Brand The GIST Reaches One Million Subscribers as It Continues to Shake Up the Sports World
NEW YORK-- (September 25, 2024) -- The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth, and digestible coverage to both women’s and men’s sports, today announced that it had reached the milestone of one million newsletter subscribers across all of its platforms. The announcement was made via The GIST newsletter, website, and social media channels.
The GIST was founded in 2017 by three college friends, Ellen Hyslop, Jacie deHoop, and Roslyn McLarty, during a time when women’s sports and female athletes received less than 4 percent of sports media coverage, less than 14 percent of sports journalists were women, and female fans were seen as an afterthought. The executives who held decision-making power constantly underestimated women’s sports, female journalists, and fandom diversity, leaving a massive void. That’s where The GIST came in.
The GIST has since grown to one million subscribers, a milestone that proves there’s an appetite for diverse voices and gender equality in sports coverage. The GIST’s growth has been fueled by its investors, community, and key partners from the very beginning, helping the female-founded startup make waves in the sports media landscape.
Hyslop, Co-Founder, Head of Content, and co-host of The GIST of It podcast, drives The GIST’s audience strategy, including the development of its signature voice, tone, and storytelling structure that has resonated with GISTers across the world. Co-Founder Jacie deHoop is the Head of Partnerships, leading the company’s revenue generation through partnerships with such collaborators as Nike, Bumble, the NBA, and many more. Under her leadership, revenue has grown 20x in the last two years alone. McLarty acts as a strategic advisor.
Hyslop, deHoop, and her team were named to the Forbes 30 Under 30 list in 2020 and have been accelerated through programs with Facebook, MLSE, Comcast NBCUniversal, Techstars, and Billie Jean King Enterprises. This year, Hyslop and deHoop were selected as recipients of the prestigious AdWeek Champions of Change Award.
“Reaching one million subscribers is an incredible milestone for The GIST and a testament to our commitment to reinventing the dialogue around sports — offering digestible and equal coverage of both women’s and men’s sports where our community is already scrolling,” said Hyslop. “We cannot say thank you enough to the GISTers who have been with us on this journey since the start, those who are joining us now, and the brand partners who share our ambitions.”
“Seven years ago when we embarked on this journey, we set out to change and elevate the sports media landscape. Through tremendous pushback, we persevered because we knew that, like us, there were sports fans in search of a community to feel seen, heard, and respected,” said deHoop. “We’re immensely grateful to our supporters and brand partners who share our vision of equality, helping us elevate content and create thoughtful, impactful partnerships that continue to set The GIST apart as a truly unique media brand.”
The GIST has been instrumental in reshaping the narrative surrounding sports by offering equitable coverage of both women's and men's sports in an engaging, easily digestible format across digital platforms. The emerging media company has partnered with household brands Heineken Silver, Modelo, and SpringHill Suites by Marriott, Nike, Canadian Tire Corporation, Adidas, Netflix, and State Farm.
For more information on opportunities or to partner, please visit The GIST website.
About The GIST:
Founded in 2017, The GIST is a women-led, inclusive sports media brand that's leveling the playing field in sports. By providing engaging and accessible content through delivering top headlines in witty newsletters, and keeping sports fans informed and entertained via podcast and social media, The GIST is reshaping the sports industry and reinventing the dialogue around sports by providing equitable coverage to men’s and women’s sports. Dedicated to addressing the subjects and perspectives that have often been ignored, The GIST is rapidly growing an inclusive and empowering community for all sports fans. For more information on how The GIST is shaking up the sports industry, visit thegistsports.com or follow The GIST on TikTok (@thegistsports), Instagram (@thegistusa, @thegistca) and X/Twitter (@thegistusa, @thegistca).
