The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content
New York, NY, April 24, 2024 — The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent in branded content through their partnership with Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports.
The GIST is leveraging Parity’s expansive network of more than 1000 women athletes to partner with brands and unlock new heights in reach and engagement through branded content that will showcase the stories of these remarkable athletes. Together, Parity and The GIST, both women-led, will strategically curate and select athletes for bespoke branded initiatives – ranging from social and newsletter content, podcast segments, and in-person events – to cultivate synergistic relationships between brands and women athlete talent.
“The GIST could not be more excited to partner with Parity to continue our shared vision to level the playing field for women athletes,” says Ellen Hyslop, Co-Founder and Head of Content of The GIST. “Our partnership will bring well deserved attention and opportunities to these incredible athletes, and in turn, the brands will benefit from the immense value these athletes will add to their campaigns. Parity’s work to draw brands into the women’s sports space is imperative to the growth and success of the industry and we look forward to using our platform at The GIST to elevate that content and create thoughtful, impactful partnerships.”
"The GIST has been instrumental in reshaping the narrative surrounding sports by offering equitable coverage of both women's and men's sports in an engaging, easily digestible format," says Leela Srinivasan, CEO of Parity. "From household favorites to Olympians and emerging talents, athlete collaborations serve as a unique gateway to the heart of sports culture and offer brands unique opportunities to connect authentically with diverse audiences, tap into new markets, drive engagement, and cultivate lasting relationships with fans. Our collaboration marks a significant stride forward in amplifying the visibility of elite women athletes and building branded alignment to champion women's sports at the source.”
Parity and The GIST officially kicked off the partnership alongside Modelo last month at the CONCACAF W Gold Cup that featured a branded content activation with Angel City FC defender and NWSL All-Star Ali Riley. Additional collaborations between Parity and The GIST will be released in the coming weeks.
For more information on opportunities or to partner, please visit The GIST website.
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About The GIST:
Founded in 2019, The GIST is a women-led, inclusive sports media brand that's leveling the playing field in sports. By providing engaging and accessible content through delivering top headlines in witty newsletters, and keeping sports fans informed and entertained via podcast and social media, The GIST is reshaping the sports industry and reinventing the dialogue around sports by providing equitable coverage to men’s and women’s sports. Dedicated to addressing the subjects and perspectives that have often been ignored, The GIST is rapidly growing an inclusive and empowering community for all sports fans. For more information on how The GIST is shaking up the sports industry, visit thegistsports.com or follow The GIST on TikTok (@thegistsports), Instagram (@thegistusa, @thegistca) and X/Twitter (@thegistusa, @thegistca).
About Parity:
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley and Strava to more than 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.
