The WNBA inked a multiyear deal with Discount Tire and Continental Tire
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Yesterday, the league inked a multiyear deal with Discount Tire and one of its top-selling brands, Continental Tire, that will take advantage of the WNBAโs growing broadcast and digital value and marks the tire companiesโ first partnership with a U.S. womenโs sports league.
June 14, 2023