The GIST

Brands activate innovative strategies in NIL deals with college star Paige Bueckers

The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.

February 21, 2025

Three Black women athletes whose advocacy is changing and saving lives

Where would we be without Black women, and in particular, Black women athletes? From the WNBA’s fight for social justice to gymnast Simone Biles’ radical candor regarding her mental health, Black women have been confronting the most pressing issues in our society for…well, ever. To celebrate and honor that strength, here’s how three iconic Black women athletes are changing the world from the stage to the track to the pool, and beyond.

February 18, 2025

😡 We thought it was about protecting women’s sports?

Trump administration says Title IX doesn’t apply to future NIL payments from universities

The guideline means schools won't be required to pay a dime of NIL money to women athletes in the wake of the House v. NCAA settlement

February 14, 2025

Super Bowl spotlights growing connection between music and women’s sports

In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.

February 12, 2025

Meet three Black businesswomen busting down barriers in the sports world

It’s not easy breaking barriers, but that hasn’t stopped these three phenomenal Black businesswomen from shaking up the white male-dominated sports space.

February 12, 2025

UK data illustrates growing interest in women’s sports for domestic and global competitions

Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.

February 10, 2025

The top cultural moments of Super Bowl LIX

Step aside, Eagles — women were among the brightest stars of the biggest Sunday in sports. Enough boos — these off-field highlights were all about support.

February 09, 2025

Sports Business

Portland announces plans for historic shared WNBA and NWSL practice facility

February 07, 2025

Yesterday, Front Office Sports confirmed a women’s sports first: Two pro women’s teams from different leagues will share a new multimillion practice facility in Portland, Oregon. While six other cities have both WNBA and NWSL teams like Portland will in 2026, only PDX boasts both teams under the same ownership umbrella.

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The GIST of It Podcast

Ep #433

A 4 Nations preview, plus Trump's trans athlete ban

February 11, 2025

Listen on Apple Music Listen on Spotify

A 4 Nations preview, plus Trump's trans athlete ban

Today’s episode of The GIST of It has a little bit of everything with one tournament preview and one WTF moment on deck. Co-hosts Ellen Hyslop and Steph Rotz start things off by discussing the upcoming 4 Nations Face-Off, an NHL hockey tourney that’ll pit Team USA, Team Canada, Team Finland, and Team Sweden against each other for international glory. Icy and spicy.

Then in part two, El and Steph unfortunately have to dig into a massive WTF moment following last week’s news that U.S. president Donald Trump signed an executive order barring trans athletes from competing in women’s sports. El and Steph discuss what exactly an executive order does and the devastating impact this move will have on girls’ and women’s sports.