As Staley exclusively told The GIST, this will raise “the level of our game [in] ways in which people aren't really thinking about.”

While ad revenue is projected to increase by 4.8% in 2023, growth in ad spend is expected to slow and some media companies are falling behind on their Q1 targets.

On Monday, the pair announced a multi-year, multimillion dollar deal to invest more than 90% (!!!) of Ally’s media budget in ESPN’s women’s sports broadcasts, beginning with March’s ACC women’s and men’s basketball championships.

Yesterday, the sports media company launched Overtime Boxing (OTX), a competition spotlighting the next generation of boxers — and targeting young sports fans — that begins in August.

As we covered in yesterday’s episode of The GIST of It, the U.S. Third Circuit Court of Appeals heard oral arguments in Johnson v. NCAA on Wednesday, and a three-judge panel from the City of Brotherly Love ripped into the organization’s business model.

On Wednesday, the regional sports broadcaster skipped $140 million in interest payments to its bondholders, a sign that Diamond is prepping to file for bankruptcy.

According to a Friday report, sports media experts recently convened for a three-hour, closed-door meeting to discuss broadcast audience measurement following complaints about Nielsen’s practices.

The media conglomerate unveiled a new corporate structure on Wednesday, separating the sports broadcaster from the rest of Disney’s linear TV networks without formally spinning it off.

On Thursday, the University of Alabama launched Yea Alabama, an online NIL entity that allows both fans and sponsors to contribute to the school and its athletes.

Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.

An uptick in school-specific streaming services is translating into big wins for athletic departments and increased visibility for women’s sports teams, per a recent report.

Over the course of the last year, we asked industry leaders about the next big things in women’s sports, and most of them landed on improving the media landscape.