Over a year after controversial sports media company Barstool Sports launched its Barstool Athlete network, there’s finally word on what members can expect. Despite the company’s rampant misogyny and bigotry, Barstool attracted 150K college athletes to join its NIL program, and have now developed TwoYay.

The sports conglomerate announced its Creator Network yesterday, a program that recruits young content creators to whip up sports-centric TikToks geared toward their generation.

CEO Bob Chapek said Sunday that the mass media conglomerate is “working very hard” to expand into sports betting, readying itself to disrupt an already saturated marketplace.

Instagram and Facebook parent Meta inked deals with 30 female athletes across nine conferences on Wednesday for its NIL Empower program, which will match athletes with brands and mentors.

While North America relaxed during the long weekend, Australia kept busy.

South Carolina is keeping its name, image and likeness (NIL) business in-house.

The US Open may start today, but the WTA and Hologic are already victorious.

Wrangler is marking its 75th anniversary the way brands do these days — by striking NIL deals.

Another day, another brand eyes the name, image and likeness (NIL) marketplace.

The Big Ten https://thegist.createsend1.com/t/t-i-ayhjijd-l-c/ conference’s mammoth $7 billion TV deal will put women’s hoops on TV.