The Athletic inks an exclusive multiyear deal with StubHub
The Athletic inks an exclusive multiyear deal with StubHub
Yesterday, the publication inked an exclusive, multiyear ticketing deal with StubHub that will allow American and Canadian subscribers to stay updated on their favorite teams and buy tickets to see them in action.
May 12, 2023
Under Armour's new marketing strategy will maximize womenswear and footwear
Under Armour's new marketing strategy will maximize womenswear and footwear
CEO Stephanie Linnartz said Tuesday that womenswear and footwear will star in the company’s growth strategy, declaring that it “will go after women harder than this company has ever seen.”
May 12, 2023
Warner Bros. Discovery to add sports offerings to streaming platform
Warner Bros. Discovery to add sports offerings to streaming platform
On Friday, CEO David Zaslav said the company is “actively working” on adding sports and news offerings after its U.S. streaming business turned a profit for the first time ever in Q1.
May 08, 2023
ANHPI trailblazers in sports
ANHPI trailblazers in sports
From the baseball diamond to the boardroom and everywhere in between, members of the Asian, Native Hawaiian, and Pacific Islander (ANHPI) community are leaving their mark on the sports world, and we’re all better for it.
May 07, 2023
Ally Financial's 50/50 pledge reaches 1-year milestone
Ally Financial's 50/50 pledge reaches 1-year milestone
Yesterday, Ally Financial marked the first anniversary of its 50/50 Pledge to spend equally on men’s and women’s sports media by 2027 with a positive status report and a new brand ambassador program.
May 05, 2023
NBCUniversal to include four months of content building up to next summer’s Paris Games
NBCUniversal to include four months of content building up to next summer’s Paris Games
On Wednesday, the company told ad buyers that it plans to expand its Olympics-centered partnership with NBCUniversal (NBCU) to include four months of content building up to next summer’s Paris Games.
May 05, 2023
ESPN chairman hints at a full move to its streaming service
ESPN chairman hints at a full move to its streaming service
In a Monday interview, chairman Jimmy Pitaro said it’s “a ‘when,’ not an ‘if’” the broadcaster moves its entire slate to streaming service ESPN+, which would change the entire sports broadcasting landscape as we know it.
May 03, 2023
Athletes Unlimited releases brand new trading card set
Athletes Unlimited releases brand new trading card set
On Friday, Athletes Unlimited (AU) and Topps released a trading card set featuring all four AU sports — basketball, lacrosse, softball, and volleyball — in a move that signals the continuing demand for women’s sports products.
May 01, 2023
A deep dive into the most scrutinized job in sports
A deep dive into the most scrutinized job in sports
With the NBA and NHL Playoffs in full force, there’s one thing uniting all fans no matter their team: complaining about referees.
April 29, 2023
NIL spend increased 300% in year two
NIL spend increased 300% in year two
According to a recent report, brands ramped up their name, image, and likeness (NIL) dealmaking in year two, with NIL spend increasing 300% (!!!) from March 2022 to March 2023 as student-athletes continue to make their case as the industry’s most impactful influencers.
April 28, 2023
Women’s sports are ready to take Canada by storm
Women’s sports are ready to take Canada by storm
A study published Monday revealed that the nation’s professional women’s sports market is currently estimated to be worth $110M to $148M, providing the first step towards understanding the untapped Canadian landscape.
April 26, 2023