On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.

A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.

Power up your cox box and head to the water — rowing season is back!

On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.

The on-court Madness can’t distract from the absolute absurdity off it, with WTF moments spanning track & field, hockey and sports journalism.

Here’s to even more growth when the first four women’s Sweet 16 games tip off tonight before four more tomorrow.

It’s not just basketball that’s bringing the bedlam — three other winter sports kick off their national championships this week, and we have everything you need to know before the trophy-hoisting begins.

LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.

According to a Friday report, new president Charlie Baker spent his first few weeks on the job meeting with nine members of U.S. Congress from both parties about upcoming NIL legislation.

This week, the sportswear brand unveiled its new and improved “Protect This House” spot, starring a trio of basketball stars in an effort to step up its Gen Z game.

Advertisers are mad for March Madness. Yesterday, ESPN announced that it sold out its NCAA women’s basketball tournament advertising inventory — including branding opportunities outside of the competition's 67 games — for the second consecutive year.

The renewed commitment runs through the 2024–25 academic year and will focus on building parity between women’s and men’s sports.