The GIST

Saudi Arabia’s PIF deepens its golf influence with latest sponsorship

Saudi Arabia’s Public Investment Fund (PIF) is stepping up its golf investment on the women’s side. The PIF was announced yesterday as the new title partner of the Saudi Ladies International event, which will feature a $5M prize pool — one of the largest in women’s pro golf outside of the LPGA’s five majors and a few other LPGA Tour events.

February 14, 2025

What to know ahead of the start of the LPGA’s 75th season

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Happy LPGA season-start eve to all who celebrate. The fairways are trimmed and the greens are rolled, but there’s still plenty of polishing to do before the star-studded Hilton Grand Vacations (HGV) Tournament of Champions — the first tourney of the season — tees off from Florida tomorrow. Fore!

January 29, 2025

⛳ Roads? Where we’re going, we don’t need roads

Everything you need to know about Tomorrow’s Golf League

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ICYMI, Tomorrow’s Golf League (TGL) is making waves…today. The tech-infused 3-on-3 golf tournament created by icons Tiger Woods and Rory McIlroy drew nearly 1M viewers for last week’s debut, while last night’s second installment saw LA Golf Club beat Woods’ Jupiter Links Golf Club in front of an A-list crowd. With two weeks of virtual golf in the books, let’s answer some burning questions about golf’s latest hole-in-one.

January 15, 2025

The LPGA’s top 60 golfers are set to tee off at the CME Group Tour Championship

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Tomorrow, the world’s best golfers will tee off in Naples, Florida, at the final LPGA event of the year, the CME Group Tour Championship. With the largest first-place prize in the history of women’s golf, a whopping $4M (!!!), the grass is definitely greener on this side.

November 20, 2024

PGA Tour Superstore CEO Jill Spiegel sheds light on industry trends

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Golf is seeing an unprecedented glow-up, with the game becoming increasingly younger and diverse. With more people picking up the clubs than ever, PGA Tour Superstore president Jill Spiegel spoke with The GIST last week about the major trends driving the sport, including how women and fashion play a major role.

October 07, 2024

The 15th Presidents Cup begins from Royal Montreal Golf Club tomorrow

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Fresh off Team USA’s Solheim Cup victory earlier this month, the best in the men’s game take over Canada’s beautiful Royal Montreal Golf Club for the 15th edition of the Presidents Cup, a biennial team event pitting 12 Americans against 12 non-European golfers. Here’s what to know before the fun begins tomorrow — it’s ball or nothing.

September 25, 2024

Team USA wins Solheim Cup on home soil, first title since 2017

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Home is definitely where the wins are for Team USA, who beat Team Europe 15.5-12.5 to claim their first Solheim Cup victory in seven years. There are plenty of standout moments from the BFD tourney, so let’s drive right into it.

September 16, 2024

Sports Business

The 2024 Solheim Cup capitalizes on record ticket sales, coverage, and brand partners

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September 13, 2024

The Solheim Cup began in Gainesville, Virginia, yesterday, capping off months of hard work by the LPGA to level up the biennial tournament. While the last stateside event drew a record 130K fans in 2021, the LPGA has garnered more ticket interest, corporate partners, and TV coverage than ever before, positioning the tourney to break some records.

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The GIST of It Podcast

Ep #433

A 4 Nations preview, plus Trump's trans athlete ban

February 11, 2025

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A 4 Nations preview, plus Trump's trans athlete ban

Today’s episode of The GIST of It has a little bit of everything with one tournament preview and one WTF moment on deck. Co-hosts Ellen Hyslop and Steph Rotz start things off by discussing the upcoming 4 Nations Face-Off, an NHL hockey tourney that’ll pit Team USA, Team Canada, Team Finland, and Team Sweden against each other for international glory. Icy and spicy.

Then in part two, El and Steph unfortunately have to dig into a massive WTF moment following last week’s news that U.S. president Donald Trump signed an executive order barring trans athletes from competing in women’s sports. El and Steph discuss what exactly an executive order does and the devastating impact this move will have on girls’ and women’s sports.