The GIST

PWHL partners with three new brands in Canada as league offers unique cross-border access

Hockey is huge in Canada, so naturally, the PWHL’s popularity is growing fast among Canadian fans and sponsors. After tipping off its second season with nearly 50 corporate partnerships, the league inked three more Canadian-based deals this week, demonstrating its interest in reaching women’s sports fans on both sides of the border.

December 13, 2024

PWHL inks two key partnerships ahead of its new season

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Winter is upon us, and so is the second season of the PWHL. After scoring serious business wins in year one, the pro women’s hockey league is gearing up for expansion, from adding two new teams by next year to signing multiple partnerships before Saturday’s puck dropped — including one in October with yours truly.

December 02, 2024

Everything you need to know about the PWHL’s sophomore season

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After an incredible offseason filled with team name reveals, jersey releases, and business deals aplenty, the puck drops on the Professional Women’s Hockey League’s (PWHL’s) second season later today. Here’s everything you need to know before the world’s best take the ice.

November 29, 2024

The PWHL releases its 90-game schedule for the 2024-25 season

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Sharpen your skates because, before pre-season mini camps get underway soon, the PWHL released the Year Two schedule yesterday, with the action set to begin on November 30th. While waiting for puck drop, let’s break down the league’s sophomore schedule by the numbers.

October 16, 2024

Everything you need to know about the 2024-–25 NCAA men’s hockey season

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The whole crew returns tonight to open the 2024–25 campaign.

October 11, 2024

Everything you need to know about the 2024–25 NHL season

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The puck’s already dropped on the NHL’s Global Series in Czechia, but with the league’s North American season openers hitting the ice on Tuesday, today’s newsletter is all about the season setup, the teams to watch, and the major storylines. Let’s do that hockey.

October 06, 2024

Everything you need to know about the 2024–25 NCAA women’s hockey season

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the whole gang is back this weekend and they’re better than ever.

October 04, 2024

Sports Business

PWHL announces new branding for all six teams as it gears up for season two

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September 11, 2024

As mentioned, the PWHL unveiled new names, logos, and colors for its inaugural six franchises, which sparked intense reactions across the hockey community. Part of what caught fans off guard is that the PWHL decided team branding without major input from teams, players, or fans, which Front Office Sports explained is a result of the league’s structure.

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The GIST of It Podcast

Ep #422

Volleyball's spotlight moment, plus a College Football Playoff primer

December 19, 2024

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Volleyball's spotlight moment, plus a College Football Playoff primer

Hello, hello!
Forget the holidays — it’s playoff season for a few fall college sports: women’s volleyball and football. On this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz first preview tonight’s national volleyball tournament semifinals, where all four No. 1 seeds will be duking it out for a spot in Sunday’s championship. And volleyball is just getting started in the U.S., with major news about the Pro Volleyball Federation and League One Volleyball dropping this week.
Then in part two, it’s all about the College Football Playoff, which begins on Friday night. The gals dig through the revamped 12-team format before shouting out the top players to watch on the gridiron. Hut, hut.
A big thank you to Aflac for partnering with us on today’s episode! Add Aflac to your team to close the insurance gap today. Learn more at aflac.com/thegist.