The GIST

Sports docuseries trend continues in women’s soccer

Last Wednesday, Prime Video announced the March 6th premiere date of For The Win, the docuseries covering the 2024 NWSL playoffs. While sports documentaries have been a mainstay in men’s sports for years, women’s soccer is now getting movie star treatment as media companies and brands recognize the market interest in covering the pitch.

February 24, 2025

NWSL teams up with Overtime to reach next generation of soccer fans

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The NWSL kicked off an expansive content partnership with youth sports media brand Overtime yesterday, marking the Gen Z–driven company’s first deal with a pro women’s league. By partnering with the popular social media brand, the NWSL will be able to meet younger soccer fans where they are and cultivate new fandom within the next generation.

February 19, 2025

NJ/NY Gotham FC’s Dove sponsorship illustrates how success energizes NWSL fans and sponsors

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Yesterday, NJ/NY Gotham FC inked a multiyear deal with Dove that includes a back-of-jersey sponsorship, reportedly breaking the NWSL’s $500K record for a back-of-jersey logo deal. After years of low turnout, the NYC–adjacent NWSL team has finally been able to take advantage of being in the biggest metro area thanks to big-name signings and on-field success.

February 14, 2025

Top NWSL players leave for Europe as international women’s soccer market heats up

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Global interest in women’s soccer is rising, making for an increasingly competitive international market. And as covered in last week’s episode of The GIST of It, the women’s side differs from the men’s: The NWSL has historically had top billing when it comes to developing and recruiting talent.

February 03, 2025

A deep dive into the new NWSL CBA and women’s pro soccer landscape in North America

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The 2025 NWSL season is less than two months away, and this offseason has already been perhaps the most dramatic ever. The college draft is gone and free agents have more, well, agency than ever before. It’s all because of the league’s landmark 2024 collective bargaining agreement (CBA) that went into effect last July and granted significant power to the players.

January 26, 2025

Sixth Street launches Bay Collective to invest in women’s soccer teams globally

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Private equity (PE) giant and Bay FC majority owner Sixth Street is launching a new multi-club women’s soccer organization called Bay Collective. Similar to trailblazer Michele Kang’s Kynisca, the collective aims to foster growth in women’s soccer by investing in clubs worldwide while also creating opportunities to further capitalize on the women’s game.

January 22, 2025

European leagues lead the way in latest Deloitte report on women’s soccer revenue

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On Friday, Deloitte released its third annual Deloitte Football Money League report profiling 15 top revenue-generating women’s soccer clubs during the 2023–2024 season. Deloitte’s data included leagues throughout most of Europe, Brazil, and Japan, but didn’t include data from the U.S. or Australia.

January 22, 2025

Sports Business

Denver wins bid for 16th NWSL team thanks to historic $110M expansion fee

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January 03, 2025

Per Sportico, Denver beat out competing NWSL cities Cincinnati and Cleveland to secure the league’s 16th franchise yesterday. Investors reportedly paid an expansion fee of $110M, which more than doubles the previous NWSL record and marks the biggest expansion fee in U.S. women’s sports history.

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The GIST of It Podcast

Ep #437

NHL star Alex Ovechkin’s chase for history

February 25, 2025

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NHL star Alex Ovechkin’s chase for history

Ice, ice, baby.

Washington Capitals captain Alex Ovechkin is chasing history, now just 13 goals away from breaking Wayne “The Great One” Gretzky’s all-time NHL scoring record. So on today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive into Ovi’s pursuit of greatness, from his consistency across 20 (!!!) NHL seasons, to the challenges he’s overcome this year.

Then in part two, the gals zoom out to examine how record chases impact pro sports leagues and discuss the legendary athletes continuing a high level of play well into their thirties. Age is just a number, right?