The GIST

For Soccer shares demographic insights on women soccer fans in the U.S.

Yesterday, U.S. media and marketing platform For Soccer released the first installment of its 2025 United States of Soccer series, which profiles women soccer fans in the U.S. The report covers how this audience of 44M women — 43% of all U.S. soccer fans — is growing in size and influence, offering insights for marketers to meet them where they are.

March 28, 2025

Women’s soccer legends team up to launch global 7v7 soccer league

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With investment in women’s soccer on the rise globally, some of the sport’s brightest minds have teamed up to capitalize on its universal appeal in an adapted format. Yesterday, World Sevens Football (W7F) announced it would launch this May as a multi-city women’s soccer tournament.

March 21, 2025

NWSL expands global reach with new international media rights deals

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On Friday, the NWSL kicked off its 2025 season by allowing more global access than ever thanks to new media rights deals. The league expanded its international reach through ESPN while also signing media rights packages to networks in Europe, Latin America, Asia, and Australia. Through this, NWSL content will now reach more than 130 countries.

March 17, 2025

Angel City enters unique toy partnership that features limited-edition Tamagotchi

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Yesterday, toy company Bandai Namco made history thanks to a unique multiyear partnership with the NWSL’s Angel City FC (ACFC). The deal makes the iconic Japanese brand the first toy company to sponsor a major U.S. professional women’s sports team, one that will debut its own limited-edition Tamagotchi at its home opener this Sunday.

March 12, 2025

ION converts new viewership as it builds on NWSL coverage

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Yesterday, Scripps Sports shared plans to expand on its NWSL coverage for the upcoming 2025 season. After reaching more than 20M unique viewers in its first season covering the league, the company’s Ion network is doubling down on its NWSL investment with revamped studio production.

March 05, 2025

Sports docuseries trend continues in women’s soccer

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Last Wednesday, Prime Video announced the March 6th premiere date of For The Win, the docuseries covering the 2024 NWSL playoffs. While sports documentaries have been a mainstay in men’s sports for years, women’s soccer is now getting movie star treatment as media companies and brands recognize the market interest in covering the pitch.

February 24, 2025

NWSL teams up with Overtime to reach next generation of soccer fans

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The NWSL kicked off an expansive content partnership with youth sports media brand Overtime yesterday, marking the Gen Z–driven company’s first deal with a pro women’s league. By partnering with the popular social media brand, the NWSL will be able to meet younger soccer fans where they are and cultivate new fandom within the next generation.

February 19, 2025

Sports Business

NJ/NY Gotham FC’s Dove sponsorship illustrates how success energizes NWSL fans and sponsors

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February 14, 2025

Yesterday, NJ/NY Gotham FC inked a multiyear deal with Dove that includes a back-of-jersey sponsorship, reportedly breaking the NWSL’s $500K record for a back-of-jersey logo deal. After years of low turnout, the NYC–adjacent NWSL team has finally been able to take advantage of being in the biggest metro area thanks to big-name signings and on-field success.

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The GIST of It Podcast

Ep #446

March sadness: How JuJu Watkins’ injury shakes up the women’s tourney

March 27, 2025

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March sadness: How JuJu Watkins’ injury shakes up the women’s tourney

March Madness, meet March sadness.

The women’s NCAA hoops tourney suffered a serious blow earlier this week when No. 1 seed USC’s sophomore superstar JuJu Watkins tore her ACL in the second-round. Devastating. That’s why on today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz are discussing the immediate and long-term implications of Watkins’ injury, from the Trojans’ title chances to Watkins’ path to recovery. Sending healing love.

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