ICYMI, the brand didn’t sell Earps’ jersey during the competition, but eventually listened to fan demand and watched the kit sell out immediately — twice.

Businesswoman Michele Kang is expanding her women’s soccer empire with her recent purchase of the second-tier English club London City Lionesses (LCL).

If successful, the North American neighbors plan on harnessing the surging popularity of women’s soccer to generate $3B in revenue and 4.5M in attendance.

The 2024 event will feature men’s and women’s teams competing for separate $1M prizes, making this the highest-stakes women’s pro soccer event in the world. Goals.

Now, Football Australia is making sure women’s footy takes the next step Down Under.

The second-tier Women’s Championship (WC) initially rejected NewCo’s proposed governance and funding structure, but then abruptly struck a new deal.

But once the confetti settled, Gotham supporters and players were left wondering if they’d get their fairytale ending: a fan-focused celebration like other pro franchises.

The team is reportedly in exclusive talks with the Bhathal family, but no deal has been finalized yet.

After its three-year, $4.5M CBS deal expires, the league will bag $240M from 2024–2027 thanks to the largest media deal in women’s sports, which will increase annual NWSL media rights from $1.5M to $60M.

The ownership group of MLS’ Seattle Sounders is reportedly in “advanced talks” to finalize a purchase of the NWSL’s OL Reign, which could lead to a significant MLS and NWSL crossover.

This interest further cements the country’s recent and rapid expansion into women’s soccer, which has been met with mixed success at the FIFA level.