The GIST

Women’s Professional Fastpitch players voice concerns over alleged breach of contract

As covered in yesterday’s episode of The GIST of It, the pro softball space has been thrown yet another curveball. Last week, several prominent pro softball players spoke out against subpar working conditions during the 2024 Women’s Professional Fastpitch (WPF) season, which they allege breach their signed contracts.

October 09, 2024

Athletes Unlimited names Kim Ng as senior advisor to new softball league

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Athletes Unlimited (AU) just recruited a major heavy-hitter to headline their brand-new softball league: MLB front office veteran Kim Ng. The longtime baseball exec and first-ever female MLB general manager (GM) is now joining the Athletes Unlimited roster as a senior advisor to oversee the development of the Athletes Unlimited Softball League (AUSL).

July 03, 2024

Athletes Unlimited announces new pro softball league

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Good news, softball fans — there’s a new pro league rounding the bases. Athletes Unlimited’s (AU) pro softball arm will now include Athletes Unlimited Softball League (AUSL), a traditional-style softball season set to launch in 2025 that represents a major development for a game that has spent decades building to a sustainable pro league.

June 05, 2024

Athletes Unlimited Pro Softball announces multi-year deal to bring the league to Kansas

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Last Friday, Athletes Unlimited (AU) Pro Softball announced a multi-year agreement with Wichita State University to bring pro softball to Kansas, creating the first pro women’s sports league to play a full season in Wichita.

November 20, 2023

The 2023 Women's College World Series reaches new viewership highs

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The NCAA softball competition reached new viewership highs when Oklahoma scored its third consecutive championship on Thursday, strengthening the tournament’s business bonafides along the way.

June 12, 2023

Athletes Unlimited will play a doubleheader during the Little League Softball World Series

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Last Friday, the women’s sports organization announced a doubleheader showdown during August’s Little League Softball World Series in order to promote the sport’s whole ecosystem.

June 05, 2023

The University of Arkansas announced an operating surplus in FY 2022

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On Friday, the school’s athletics department announced an operating surplus of $8.19 million in FY 2022, outpacing its pre-pandemic totals.

January 23, 2023

NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew

Sports Business

NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew

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November 02, 2022

During a three month pilot program, the creator network will create educational financial content for fellow collegiate players.

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The GIST of It Podcast

Ep #433

A 4 Nations preview, plus Trump's trans athlete ban

February 11, 2025

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A 4 Nations preview, plus Trump's trans athlete ban

Today’s episode of The GIST of It has a little bit of everything with one tournament preview and one WTF moment on deck. Co-hosts Ellen Hyslop and Steph Rotz start things off by discussing the upcoming 4 Nations Face-Off, an NHL hockey tourney that’ll pit Team USA, Team Canada, Team Finland, and Team Sweden against each other for international glory. Icy and spicy.

Then in part two, El and Steph unfortunately have to dig into a massive WTF moment following last week’s news that U.S. president Donald Trump signed an executive order barring trans athletes from competing in women’s sports. El and Steph discuss what exactly an executive order does and the devastating impact this move will have on girls’ and women’s sports.