Recent survey found that there was more demand than supply for women’s sports merchandise
Recent survey found that there was more demand than supply for women’s sports merchandise
On Monday, the Sports Business Journal (SBJ) and the Wasserman Group released a study highlighting the dearth of women’s sports merch, especially when it comes to soccer.
August 23, 2023
The FIFA Women's World Cup generated $570M in revenue
The FIFA Women's World Cup generated $570M in revenue
It’s becoming increasingly obvious that international soccer is for the girls, but brands and investors are still catching up.
August 21, 2023
If Disney sells ESPN, who will scoop them up?
If Disney sells ESPN, who will scoop them up?
After Disney expressed interest in selling an equity stake in the sports network a month ago, rumors of potential partners have swirled, with brands like Amazon, Google, Apple, and Verizon and even some sports leagues appearing as front-runners.
August 21, 2023
A recent poll reveals that Americans believe that student-athletes should get paid
A recent poll reveals that Americans believe that student-athletes should get paid
That’s the question a joint Sportico and Harris Poll study posed, ultimately revealing that 67% of Americans believe student-athletes should be compensated by their schools, once again bringing up the complex college sports conversation.
August 18, 2023
A diverse group of Chicago women are negotiating to purchase the Chicago Red Stars
A diverse group of Chicago women are negotiating to purchase the Chicago Red Stars
According to a press release yesterday, a “diverse group of Chicago women business and civic leaders” has negotiated a deal to buy the team from its current owners.
August 16, 2023
An in-depth look at direct to consumer live sports
An in-depth look at direct to consumer live sports
Direct-to-consumer live sports are the way of the future, so let’s take an in-depth look at this new sports television frontier and the different approaches taken by companies and leagues to capitalize on it.
August 14, 2023
How brands and teams approach off-the-field allegations
How brands and teams approach off-the-field allegations
As Manchester United fans continue to protest the potential return of forward Mason Greenwood, the club is delaying its decision on his future until it can talk to its women’s team and sponsors.
August 14, 2023
This year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records
This year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records
As this year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records, the time to invest in global women’s soccer is now. Here’s a breakdown by the numbers.
August 09, 2023