NY Liberty star Breanna Stewart and the Minnesota Lynx’s Napheesa Collier announced the launch of a new women’s league called Unrivaled yesterday, creating another domestic alternative for WNBA players during the offseason.

According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.

With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.

Although men and women have earned equal prize money at tennis’ four Grand Slams since 2007, parity doesn’t exist across all tournaments…yet.

Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.

Emerging fintech company Ibotta struck NIL agreements with four women student-athletes on Thursday in an attempt to boost women’s sports and raise its own profile.

On Friday, the telecom giant launched the third iteration of She’s Connected, a program to support women-owned small businesses, and an accompanying content series starring WNBA and NWSL athlete-slash-entrepreneurs.

This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.

This week, the media conglomerate unveiled Level Up, a new advertising framework that encourages brands to spend on women’s sports content across ESPN’s platforms.

Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.

After prematurely ending its 2022 season due to financial woes and failing to stage a single race in 2023, the women’s racing championship went into administration late last week after it couldn’t land new funding.

Yesterday, the bank holding company called on audible on its partnership with Wake Forest University’s football team and redirected its support towards the school’s women’s athletics program.