The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.

On Wednesday, the snack company renewed its partnership with FIFA to become the latest sponsor for July’s Women’s World Cup (WWC) and revealed its plans for its largest-ever investment in women’s sports.

According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.

The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.

For this month’s Sports Biz Breakfast, we spoke to Hello Sunshine's Sara Rea on the company’s upcoming slate and why documentaries can pay dividends for women’s sports.

On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.

NBC launched Fortius on Thursday, a program to help between 15 and 20 Olympic or Paralympic hopefuls build their brands ahead of next year’s Games — and potentially ensure NBC’s return on investment for the event.

Before the WNBA season tipped off last Friday, both the Las Vegas Aces and NY Liberty reported increased 2023 ticket sales thanks to the buzz surrounding both teams’ new roster additions.

Six months after creating a general sports center, the media company launched the Women’s Sports Zone on Wednesday, an in-app feature that provides access to live games and on-demand content.

Fresh off a successful trip to Toronto and ahead of tonight’s season tip-off, the league and its players scored three solution-oriented deals with CarMax, Priority Pass, and Gaming Society this week.

Yesterday, the USL Super League announced its intention to apply for Division I status, meaning it could become a domestic rival to the NWSL when play begins in 2024.