This weekend’s NCAA national championships not only showcased women’s gymnastics’ credentials as one of college sports’ hottest rising properties, but also its top female athletes and name, image and likeness (NIL) earners.

he France-based ownership group said Wednesday that it will sell the NWSL’s OL Reign and is reportedly set to separately peddle French powerhouse Olympique Lyonnais Féminin (Lyon) to American businesswoman Michele Kang.

Sixteen months after boycotting the country in response to the disappearance of Peng Shuai (pronounced PUNG sh-WAY), it announced eight events in China this fall and the resumption of its lucrative 10-year deal to host the WTA Finals in Shenzhen.

At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.

On Monday, the financial services company signed deals with 33 women’s soccer players from 27 countries ahead of July’s FIFA Women’s World Cup (WWC), highlighting the sport’s growing global appeal.

Per a Wednesday report, the PHF is in talks with five investor groups to buy existing or potential expansion teams in an effort to change its current ownership structure.

On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.

The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.

The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.

A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.