Earlier this week, motorsports exec Craig Pollock publicized plans for Formula Equal, a Formula One (F1) team that’s 50% male and 50% female from the racetrack to the boardroom…and could be the newest face of sportswashing.

On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.

This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.

In the buildup to a record-setting opening weekend, the league inked international, non-exclusive broadcast deals with DAZN and Tigo

We chatted with a few power players in women’s soccer about the NWSL’s 2023 marketing efforts, and the crucial role athletes play in driving awareness to the sport.

The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.

On Monday, the sportswear company signed head-to-toe apparel deals with WTA world No. 1 Iga Świątek and ATP No. 39 Ben Shelton, who became the first tennis players to score sponsorship agreements with the emerging brand.

LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.

According to a Friday report, new president Charlie Baker spent his first few weeks on the job meeting with nine members of U.S. Congress from both parties about upcoming NIL legislation.

Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.

This week, the sportswear brand unveiled its new and improved “Protect This House” spot, starring a trio of basketball stars in an effort to step up its Gen Z game.

According to a report yesterday, the global soccer players’ union sent a letter to FIFA in October with three proposals for equal conditions and prize money at the men’s and women’s World Cups (WCs), months before the women’s tourney kicks off in July.