While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.

A recent report projects that the players’ union will earn several million dollars this year from multiple revenue streams, largely due to the upcoming FIFA Women’s World Cup (WWC).

Marketing solutions firm Kore released its State of the Industry report yesterday, which revealed that social media generated more than $12B in total adjusted ad value for sponsors around the world last year.

On Monday, the golf tour announced an agreement with experiential services agency Legends to level up its business output through onsite experiences and partnership strategy.

On Friday, the media company struck a content partnership with gamification company Gaming Society that’s centered on increasing the visibility of women’s sports and the wagers you can place on them.

This weekend’s NCAA national championships not only showcased women’s gymnastics’ credentials as one of college sports’ hottest rising properties, but also its top female athletes and name, image and likeness (NIL) earners.

he France-based ownership group said Wednesday that it will sell the NWSL’s OL Reign and is reportedly set to separately peddle French powerhouse Olympique Lyonnais Féminin (Lyon) to American businesswoman Michele Kang.

Sixteen months after boycotting the country in response to the disappearance of Peng Shuai (pronounced PUNG sh-WAY), it announced eight events in China this fall and the resumption of its lucrative 10-year deal to host the WTA Finals in Shenzhen.

At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.

On Monday, the financial services company signed deals with 33 women’s soccer players from 27 countries ahead of July’s FIFA Women’s World Cup (WWC), highlighting the sport’s growing global appeal.

Per a Wednesday report, the PHF is in talks with five investor groups to buy existing or potential expansion teams in an effort to change its current ownership structure.

On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.