NCAA: Redistribution of wealth
NCAA: Redistribution of wealth
In a Tuesday report, the Division I (DI) transformation committee recommended restructuring the NCAA’s revenue distribution program that primarily rewards schools for their performance in just one competition — men’s March Madness.
January 06, 2023
Sports’ data boom may soon be going to NCAA college sports
Sports’ data boom may soon be going to NCAA college sports
The Pac-12 Conference is exploring the idea of selling its data rights to sportsbooks to open up a new revenue stream as more states greenlight wagers, commissioner George Kliavkoff said in an interview last week.
January 04, 2023
ESPN’s 2022 success is a bright spot for the TV industry
ESPN’s 2022 success is a bright spot for the TV industry
The Disney subsidiary was the sixth most-watched network during primetime hours in the U.S. last year and was one of the few to enjoy double-digit growth YoY.
January 04, 2023
The WNBA is stepping up its marketing game this offseason
The WNBA is stepping up its marketing game this offseason
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Tuesday report offered a glance at the league’s player marketing agreements (PMAs), which are designed to amplify the W’s reputation and help solve its well-publicized salary issues.
December 23, 2022
Gymnast Simone Biles is backing out of her partnership with Cerebral
Gymnast Simone Biles is backing out of her partnership with Cerebral
On Tuesday, the Olympic gold medalist ended her endorsement deal with the telehealth provider, a decision that comes seven months after Cerebral’s medical practices became subject to federal investigation.
December 23, 2022
Canadian Soccer Association (CSA) and the Canadian Premier League (CPL) announced a partnership with TikTok
Canadian Soccer Association (CSA) and the Canadian Premier League (CPL) announced a partnership with TikTok
Yesterday, the Canadian Soccer Association (CSA) and the Canadian Premier League (CPL) announced a partnership with TikTok that includes perks for fans and athletes alike ahead of July’s FIFA Women’s World Cup and the 2026 men’s tourney in North America.
December 21, 2022
NWSL expansion updates from Boston
NWSL expansion updates from Boston
The all-woman investor group behind Boston's expansion bid went public with its plans on Monday after they became one of three finalists — alongside San Francisco and Tampa — to land the league’s 14th franchise, and before the league makes its final call next month.
December 21, 2022
Prospective owners from Boston, Tampa and San Francisco are finalists to land the NWSL's 14th franchise
Prospective owners from Boston, Tampa and San Francisco are finalists to land the NWSL's 14th franchise
Per a Friday report, prospective owners from Boston, Tampa and San Francisco are finalists to land the league’s 14th franchise and are willing to pay up. The highest opening bid is “well over” $40 million, outpacing the $2 to $5 million the NWSL’s last expansion teams paid in 2020.
December 19, 2022
Scripps Sports launched on Thursday to compete with regional and national sports packages
Scripps Sports launched on Thursday to compete with regional and national sports packages
The broadcast company — famed for organizing America’s national spelling bee competition — launched Scripps Sports on Thursday to compete regional and national sports packages.
December 19, 2022
The PHF announced plans to double its salary cap ($750K to $1.5 million) for the 2023–24 season
The PHF announced plans to double its salary cap ($750K to $1.5 million) for the 2023–24 season
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The PHF announced plans to double its salary cap for the 2023–24 season on Wednesday, and didn’t stop there, announcing a splashy All-Star weekend yesterday — two major steps towards luring top talent from the PWHPA and solidifying itself as a power player in the budding women’s hockey space.
December 16, 2022
NWSL: Protect the players
NWSL: Protect the players
The NWSL and its Players Association (NWSLPA) published findings from its joint investigation on Wednesday, sharing that over half of the league’s 12 teams were negligent with respect to widespread misconduct and outlining the league’s necessary areas of improvement.
December 16, 2022
Clinique inked a deal with English rugby star Holly Aitchison
Clinique inked a deal with English rugby star Holly Aitchison
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As part of its rugby-centric #GameFace campaign, Clinique beauty brand inked a deal with English star Holly Aitchison yesterday as England prepares to host the next women’s World Cup in 2025.
December 14, 2022