The broadcasting giant unveiled the ACC/SEC Challenge on Monday, an interconference women’s and men’s basketball (WBB and MBB) competition designed to replace both the SEC/Big Ten Challenge and the ACC/Big Ten Challenge.

The Athletic and Google unveiled a multiplatform project yesterday to expand its newsroom and double its coverage of professional women’s sports.

Moolah Kicks booked the Connecticut Sun’s Courtney Williams yesterday to promote its goods, demonstrating the footwear company’s growing presence in the women’s basketball space.

On Friday, the LGPA golf tour announced that players will be awarded $101.4 million in prize money across 33 tournaments in 2023, its largest kitty to date.

No company is too small to strike a name, image and likeness (NIL) deal, local car dealerships included.

The Pro Volleyball Federation (PVF) launched in the U.S. yesterday, and will be the country’s third pro women’s league when play begins in 2024.

Several high-profile athletes and celebrities were named as defendants in a class action suit filed against the FTX cryptocurrency exchange on Tuesday.

Content creation platform Curastory published a report yesterday on the top name, image and likeness (NIL) earners per ad-enabled video, with some of the NCAA’s most notable female athletes leading the way.

Athletes Unlimited (AU) served up not one, but two exciting volleyball announcements yesterday.

New Zealand lifted their sixth rugby world title in front of 42K spectators at Auckland’s Eden Park, capping off a record-shattering tournament with women’s rugby’s largest-ever crowd.

According to a report published yesterday, the streaming giant has been quietly plotting its expansion into live events.

On Monday, the governing body extended its partnership with Volkswagen, the latest in a string of renewals ahead of a nine-month period that will see both the USMNT and USWNT play in FIFA World Cups.