NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
Two groups are reportedly finalizing bids to acquire the club from owner Merritt Paulson, who remains under pressure to sell following an independent investigation into abuse in women’s soccer.
October 24, 2022
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
As some brands reconsider their relationships with the NWSL following the findings of an independent investigation into its culture of abuse, one very visible league sponsor isn’t — Ally.
October 21, 2022
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
Broadcasters better have FIFA’s money. Chief business officer Romy Gai said yesterday that FIFA rejected multiple recent bids to air July’s Women’s World Cup because the offers were too low.
October 21, 2022
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The college sports organization teamed up with creative agency Translation on Monday to modernize its branding and embed itself in “youth culture.”
October 19, 2022
LPGA announced a strategic deal with technology services agency Next League
LPGA announced a strategic deal with technology services agency Next League
Yesterday, the golf association announced a strategic deal with technology services agency Next League, which will involve consulting on business practices and embracing tech.
October 19, 2022
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Aramco became a global partner of the International Cricket Council (ICC) on Friday, significantly increasing the visibility of a company frequently involved in sportswashing efforts.
October 17, 2022
EA Sports introduced women's national teams in NHL 23
EA Sports introduced women's national teams in NHL 23
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EA Sports introduced women’s national teams in the newly-released NHL 23, continuing the growing inclusion of women’s sports in video games.
October 17, 2022
Endorsements for women's teams, leagues and athletes continue to rise
Endorsements for women's teams, leagues and athletes continue to rise
Deal tracking platform SponsorUnited published a report yesterday that indicates endorsements for women’s teams and leagues increased 21% YoY in the U.S., Europe and Australia, while athlete sponsorship jumped 18%.
October 14, 2022
W Series CEO has officially canceled this year's final three races
W Series CEO has officially canceled this year's final three races
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Bring out the safety car. W Series CEO Catherine Bond Muir officially canceled this year’s final races in Austin, Texas, and Mexico City on Monday in an effort to keep the motorsport championship alive.
October 12, 2022
Crypto.com’s “marketing meltdown” has resulted in payments owed to NWSL’s Angel City FC
Crypto.com’s “marketing meltdown” has resulted in payments owed to NWSL’s Angel City FC
Sports organizations are still feeling the chill of crypto winter. According to a report, Crypto.com’s “marketing meltdown” in recent months has resulted in the digital currency exchange backing out of high-profile deals and owing payments to partners, including the NWSL’s Angel City FC.
October 07, 2022
Pressure is mounting for NWSL owners of the Portland Thorns and Chicago Red Stars to sell
Pressure is mounting for NWSL owners of the Portland Thorns and Chicago Red Stars to sell
Pressure is mounting on two NWSL owners to sell. After an independent investigation, the U.S. Soccer Federation (USSF) published a groundbreaking report on Monday detailing systemic abuse across the league and negligence from the likes of Portland Thorns owner Merritt Paulson and Chicago Red Stars founder Arnim Whisler.
October 05, 2022