The gender gap in sports viewership and valuations may be closing, but there’s one area of the women’s sports ecosystem where supply is far behind demand: merchandise. On Wednesday, payment network Klarna and fan intelligence company Sports Innovation Lab (SIL) estimated the value of the women’s sports merch market at $4B.

With officially four weeks (!!!) to go until the Paris 2024 Olympics Opening Ceremony, roster selection season is in full swing. This weekend’s serving up thrilling U.S. Olympic Track & Field Trials and U.S. Olympic Gymnastics Trials action. Team USA, loading.

From a record-setting number of cards to the plastic beer cups raining down on the field, the Euro group stage was positively bananas. And now it’s on to the knockouts, where the Round of 16 kicks off tomorrow and promises even more excitement.

Wimbledon — tennis’ third Grand Slam of the year — kicks off across the pond tomorrow. Here’s everything you need to know about London’s most smashing party of the summer.

Pro women’s basketball is on the rise, and the sport’s historic growth is fueled in part by the college game’s skyrocketing popularity. The WNBA is the gold standard league in the U.S. — but there are other domestic opportunities for NCAAers to make it big.

The Minnesota Lynx are your 2024 Commissioner’s Cup champs. They topped the NY Liberty 94–89 in last night’s fast-paced battle and will take home about $30K per player from the in-season tourney’s total $500K prize. Here’s how it went down, including some of the controversy surrounding the champ game.

Dreams will come true tonight at the 2024 NBA Draft and the majority of selectees will hail from the NCAA.

Much to the delight of Ariana Grande and Chaminade College Preparatory School alums everywhere, the Florida Panthers topped the Edmonton Oilers 2–1 in Monday’s Game 7 to hoist their first-ever Stanley Cup. Here’s a breakdown, by the numbers:

On Monday, Tiger Woods and Rory McIlroy’s TMRW Sports — parent company of the tech-forward TGL golf competition — announced that it’s valued at nearly $500M, impressive considering TGL hasn’t even begun play. Without any product to show yet, the valuation speaks volumes about the league’s owners and investors, as well as the booming golf leisure space.

The No. 1–seed Tennessee Volunteers etched their names into NCAA baseball history this week by defeating No. 3 Texas A&M 6–5 on Monday to clinch their first-ever MCWS championship.

It’s already been a banner year for the Las Vegas Aces, who became the first WNBA team to sell out all regular season home games last Thursday. While the mainstream media has largely focused on rookie hype, the Aces’ numbers don’t lie: Dynasties are the real money makers.

The WNBA’s fourth annual Commissioner's Cup — an in-season battle for hardware and cold hard cash — tips off tomorrow at 8 p.m. ET, featuring two red-hot squads: the Minnesota Lynx out of the Western Conference and the host NY Liberty (the defending Cup champs) representing the Eastern Conference. Taking “can’t miss” to a whole new level.