P.R.O.S. Sports Housing — a company that provides short-term housing for pro athletes — rebranded as Mavrx Sports Housing and announced a new partnership with Las Vegas Aces star Sydney Colson this week. Mavrx is the latest company to enter the WNBA space by teaming up with Colson, who’s been renowned for her marketability.

On Monday, tennis star Coco Gauff joined a long list of athlete investors backing 3v3 basketball league Unrivaled, which has secured $35M in total funding. Gauff’s investment highlights how WTA athletes have proven to be adept investors across the board.

Six-time NBA All-Star Jimmy Butler might’ve played his last game with the Miami Heat after receiving a team-issued seven-game suspension for eyebrow-raising comments about his on-court unhappiness in the 305. So much for “no shenanigans.”

Nonconference basketball was wild — remember when the now-No. 1 UCLA women snapped then-No. 1 South Carolina’s 43-game winning streak? But conference play is when stars shine the brightest.

With just under two months remaining in the regular season, it’s time to check in on the college hockey scene. Two Big Ten teams sit atop the men’s and women’s rankings, but some of the usual suspects are close behind.

The Olympics are long over, but that doesn’t mean you can’t get your gymnastics fix, or a glimpse of your favorite Team USA athletes. Jade Carey and Jordan Chiles competed for their respective college squads this weekend, but it was Cal that had a golden performance.

On Friday, Unrivaled debuted an innovative multiyear partnership with popular beauty retailer Sephora. This is the latest beauty partnership in the women’s sports space, as companies have begun to realize women athletes are the ideal brand marketers thanks to their authenticity and reach.

The 14-team playoff field is officially set, ownership of the No. 1 pick in the 2025 NFL Draft is locked in, and there’s style points galore to dish out. Here’s what to know with the NFL regular season done and dusted.

That’s right, it’s time to stop writing 2024 on your checks and papers — the new year is officially here. In celebration of the turning of the calendar, today’s Scroll features a handful of the sports events and moments The GIST HQ can’t wait for in 2025. It’s going to be a great one.

Seventeen weeks, countless Minnesota Vikings’ touchdown (TD) celebrations, and a Pro Bowl roster later, it all comes down to this. Prepare for the inevitable snubs because there are plenty of postseason implications heading into the final weekend of regular-season NFL action.

Per Sportico, Denver beat out competing NWSL cities Cincinnati and Cleveland to secure the league’s 16th franchise yesterday. Investors reportedly paid an expansion fee of $110M, which more than doubles the previous NWSL record and marks the biggest expansion fee in U.S. women’s sports history.

December was a winning month for sports ratings, with the NFL and NBA both benefiting from holiday downtime and marquee broadcasts. While most women’s pro sports leagues were on the sidelines last month, women’s college sports are quickly proving they can also capitalize on prime December viewership.