Last Friday, chief brand and commercial officer of the Canadian Olympic Committee (COC) and CEO of the Canadian Olympic Foundation Jacquie Ryan was honored as the Canadian Marketing Association’s Marketer of the Year for her work during Paris 2024. While Team Canada is already the top sports property in the country, Ryan’s efforts helped its fandom flourish.

The Players Era Festival — a new men’s college basketball tournament — may not include women’s teams (yet), but its payout structure highlights a unique workaround that allows student-athletes to earn financial rewards without technically violating NCAA rules.

The College Football Playoff (CFP) is fast approaching, with just two more rankings drops, one week of regular-season play, and conference championship action remaining.

The Maui Invitational always delivers some of the best men’s November basketball, and this year is no exception. From top-five matchups to wild upsets, the Aloha State has it all.

Prominent women’s sports sponsor Ally activated at the 2024 NWSL Championship in Kansas City this weekend as the financial brand continues investing in the women’s game. Ally is working hard to close the sports sponsorship gender gap, which has helped the brand stand out among competitors.

Following last week’s podcast interview with WNBA star and OPill brand ambassador Napheesa Collier, The GIST spoke with Perrigo’s U.S. women’s health brand lead Leila Bahbah on how the innovative birth control brand’s WNBA sponsorship is paying off.

After finishing as runners-up in 2022 and 2023, No. 2 Northwestern field hockey claimed the top prize with an impressive 5–0 finals win over No. 4 Saint Joseph’s yesterday, securing the program’s second title in the last four seasons.

UCLA and Notre Dame women’s basketball teams ruled the weekend with big upsets over South Carolina and USC, respectively — here’s what you need to know about the giant slayers, plus some men’s hoops updates ahead of today’s rankings drop.

The College Football Playoff (CFP) Selection Show is less than two weeks away and after this weekend’s topsy-turvy results, there are some serious questions about who’s in and who’s out of the 12-team postseason.

As you read, the No. 1 seed Orlando Pride won their first-ever NWSL Championship on Saturday, topping the No. 2 seed Washington Spirit 1–0 in the final — a perfect ending to their near-perfect season.

What happens in Vegas, wins a World Drivers’ Championship (WDC)...if you’re Red Bull’s Max Verstappen, that is. Here’s how he clinched the title this weekend.

In honor of November being Native American Heritage Month in the U.S. and with American Thanksgiving later this week, we’re focusing on Native American mascots in sports and the work being done to eliminate these harmful stereotypes.